Esther Newman from Women's Running Magazine tells Nikki Simpson from the International Magazine Centre about the inception and evolution of the Women's Running Podcast. She highlights its unique format, community engagement, and monetization strategies. The podcast began during the lockdown in 2020, aiming to fill a gap in the market for women's running content. Esther shares insights on building a listener community, the importance of sponsorship, and offers advice for aspiring podcasters. The discussion also touches on the impact of the podcast on magazine subscriptions and the dynamics of running media.TakeawaysThe Women's Running Podcast started in 2020 during lockdown.The podcast evolved from interviews to a more conversational format.Community engagement is crucial for podcast success.Sponsorship is a significant revenue driver for the podcast.Using Patreon helped create a supportive listener community.Live podcasts increased listener engagement and patronage.The podcast's content varies based on training cycles.Listener feedback is essential for content direction.The podcast has positively impacted magazine subscriptions.Different generations in hosting can enhance relatability.titlesSound Bites"We started the podcast in lockdown in 2020.""We were both very different generations.""We get complaints about everything.""Sponsorship is our biggest revenue driver.""It's been so nice to talk to you."Chapters00:00Introduction to Women's Running Podcast02:59Evolution of Podcast Format06:01Engagement and Community Building08:57Monetization Strategies for Podcasts11:50Creating Spaces for Listeners14:46Sponsorship and Advertising Insights18:04Advice for Aspiring Podcasters21:10Impact of Podcast on Magazine SubscriptionskeywordsWomen's Running Podcast, podcasting, community building, monetization, sponsorship, audience engagement, podcast format, running culture, women's sports, media voices summitsummaryThe channel for magazine publishers and editors on how they can boost revenue from their publications. Nikki Simpson from The International Magazine Centre talks to succesful editors and publishers about what they done to make magazines and publishing work financially. The podcast covers every detail of the publishing trade and the routes to revenue.From how to keep subscribers happy and members rewarded to crowdfunding to how to raise money from events

A live discussion on magazine marketing, focusing on the challenges faced by publishers and innovative strategies to engage audiences.

We delve into community building, the role of Kickstarter in launching magazines, and the critical importance of magazine covers in attracting readers.

Panelists discuss the differences between subscriber and newsstand covers, the importance of measuring customer feedback, and the challenges of validating ideas before printing.

We also explore the role of identity in magazine covers, the critical nature of distribution, and the necessity of maintaining a regular marketing habit.

Takeaways

• Kickstarter can be a powerful tool for launching magazines, but is more suited to one-off projects
• Magazine covers serve as an expression of identity for readers, and need to communicate value quickly

• Real-world engagement can complement digital marketing efforts
• SEO and digital marketing strategies are evolving with AI

• Building a strong community enhances magazine visibility

• Validating cover ideas with readers before printing can save costs

• Regular marketing habits are essential for sustaining business growth
• Creating a sense of urgency can drive customer action
• Understanding brand positioning is key to effective marketing

Chapters

00:00 Introduction to the Event and Panelists

02:57 Challenges in Marketing Magazines

05:55 Innovative Marketing Strategies for Magazines

09:06 Community Engagement and Building Relationships

11:54 The Role of Kickstarter in Launching Magazines

17:55 The Importance of Magazine Covers

24:10 Subscriber vs. Newsstand Marketing Strategies

30:35 The Power of Magazine Covers

32:04 Subscriber vs. Newsstand Covers

34:41 Measuring Customer Satisfaction

37:33 Validating Ideas Before Printing

39:41 The Role of Identity in Magazine Covers

41:34 The Importance of Distribution

44:55 Marketing Strategies for Magazines

49:46 Building a Regular Marketing Habit

keywordsmagazine: marketing, community engagement, Kickstarter, magazine covers, independent magazines, marketing strategies, SEO, digital marketing, audience engagement, subscription models, magazine covers, customer satisfaction, marketing strategies, distribution, subscriber covers, identity, validation, marketing habitsummary

In the latest episode of the Making Money from Magazines podcast Nikki Simpson talks to John Power from Wyrd Science about crowdfunding and the secrets to making it work. John funded his crazy idea of a magazine for table top gamers via Kickstarter and learned a lot of lessons that he shares. Nikki and John chat about the importance of building an audience before launching a campaign, choosing the right platform, setting realistic goals, maintaining momentum during the campaign, and managing costs. John highlights marketing strategies, revenue streams, and lessons learned throughout the process. The conversation emphasises the significance of community engagement and the potential of crowdfunding to turn ideas into successful ventures. Takeaways Crowdfunding is effective for niche magazines. Building an audience is crucial before launching. Kickstarter is the most popular crowdfunding platform. Setting realistic goals is essential for success. Shipping costs can significantly impact profits. Offering back issues can increase revenue. Engagement with the community is vital for success. Stretch goals can motivate backers to pledge more. Maintaining communication throughout the campaign is important. Don't hesitate to pursue your ideas, even if they seem far-fetched. Keywords crowdfunding, magazines, Kickstarter, audience building, marketing strategies, costs, revenue streams, community engagement, project management, publishing Sound Bites "Crowdfunding works well for magazines." "Build an audience before launching." "Most people on Kickstarter are one and done." "Shipping costs can break your budget." "You need to give them a reason to back it." "Don't freak out during the lull periods." "If you've got an idea, try it."