Choosing the right business model for the world today. Listento Catherine share her bold decisions - from constituting a mental health organisation as a Company Limited by Guarantee to being forced to make the seemingly perverse decision not to do the very thing that makes an organisation sustainable - to take paying customers.

The life of a CEO of a social enterprise is full of tradeoffs and informed risk taking. In this podcast with Catherine Gray, CEO and Founder of Cup-O-T in Norfolk, Catherine is very candid about the journey she has been on as a social entrepreneur, the investment in herself as well as her organisation and the need to move fast in a world that often doesn’t move fast enough.

Thank you to Catherine for both sharing the highs and lowsas well as reminding us of the brilliance of social entrepreneurs right here in East Anglia.

Cup-O-T: Wellness and Therapy Services https://cup-o-t.co.uk/

The aim is to cut through the nonsense by having no nonsense open acronym-free conversations about all the things I wish I’d had support with when running my social enterprise.

It’s now my turn to bring some hope, new ideas and inspiration by speaking to people within my network.

More resources and all the podcasts can be found on ⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠.

Find and follow me by heading to:

• ⁠⁠⁠⁠⁠www.instagram.com/rebkawhite⁠⁠⁠⁠⁠

• LinkedIn: ⁠⁠⁠⁠⁠Rebecca White⁠⁠⁠⁠⁠

• Get in touch for inspiring podcast guests and please share them if you think they might be useful for someone else.

• The track on this podcast is called ⁠⁠⁠⁠⁠Funk from Icons8⁠⁠

These podcasts are brought to you by me, RebeccaWhite of Hasler-White Limited in partnership with the wonderful people at Future Projects in Norwich