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Manscaped's Whole‑Body Media Strategy
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Manscaped's Whole‑Body Media Strategy
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Behind the scenes with Manscaped CMO Marcelo Kertész on the brand's first Super Bowl spot – a musical ad starring singing hair balls (just watch it) – and how he's shifting Manscaped's marketing from performance-heavy DTC to a broader, brand-led strategy.
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