Episode Summary:

What really happens when a high-powered marketer steps away for maternity leave—and then comes back?

In this heartfelt and insightful episode of Marketers Unleashed, host Kathryn Strachan is joined by Katie Hayes, Head of Marketing at Ozone API, to talk about the often-unspoken realities of maternity leave, returning to work, and finding balance in the chaos of parenting and leadership.

Katie opens up about her journey raising twin boys while steering a demanding career, and shares practical strategies for managing the transition into and out of leave—whether you're the one taking it or leading a team that is. This episode is packed with actionable tips, real talk, and a fresh perspective on ambition, motherhood, and support systems in the modern workplace.

What You’ll Learn:

• How to plan for maternity leave without losing momentum in your career
• Tips for transitioning back to work—emotionally, mentally, and logistically
• The surprising challenges of breastfeeding and being “on” at work
• How to set boundaries without sacrificing ambition
• Why community and employer support matter more than ever
• What leaders should know to better support returning parents

Who It’s For:
Working parents, team leaders, and employers who want to support parental leave with empathy, flexibility, and strategy—without compromising on career growth.

Resources & Mentions:

Guest: Katie Hayes

• LinkedIn
• Website

Host: Kathryn Strachan

• Linkedin
• Kathryn Strachan's Book: Click Here

Tags:
#ParentalLeave #WorkingMoms #ReturnToWork #MarketingLeadership #WorkLifeBalance #MaternityLeave #CareerGrowth #WomenInMarketing #MotherhoodAndWork #KatieHayes #MarketersUnleashed

What separates a good manager from a great leader?

In this episode of Marketers Unleashed, host Kathryn Strachan sits down with Mads Singers, a veteran business consultant and leadership coach, to explore what truly makes teams thrive. With years of experience managing global, remote, and in-person teams, Mads shares his hard-won insights on how to lead with clarity, trust, and strategy.

You’ll hear his journey from the corporate world to entrepreneurship, and the leadership mindsets that helped him grow multiple successful businesses. Whether you’re scaling your team or just starting to manage people, this episode is packed with practical wisdom you can apply immediately.

What You’ll Learn:

• Why delegation is the most underused leadership superpower
• How to build real trust and ownership across your team
• What most managers get wrong about responsibility
• Mads’ framework for recruiting and developing high-performing teams
• How to lead remote teams without micromanaging
• The mindsets and habits that define strong leadership

Who It’s For:
Business owners, team leads, and entrepreneurs ready to build empowered teams and lead confidently, whether remotely or in person.

Resources & Mentions:

Guest: Mads Singers

• LinkedIn
• Website

Host: Kathryn Strachan

• Linkedin
• Kathryn Strachan's Book: Click Here

Tags:
#LeadershipDevelopment #TeamManagement #Delegation #RemoteTeams #Entrepreneurship #BusinessLeadership #MadsSingers #MarketingPodcast #PeopleFirst #ScalingTeams

What does it really take to stand out in today’s saturated marketing world?

In this unapologetically honest episode of Marketers Unleashed, host Kathryn Strachan is joined by Craig Campbell, legendary SEO expert and outspoken personal brand builder. Known for his bold campaigns and fearless voice, Craig shares how being controversial—and consistent—has helped him grow a global audience and successful business.

From leveraging YouTube to playing the algorithm game with geo-targeting, Craig opens up about what’s worked, what hasn’t, and why playing it safe is often the riskiest move of all.

If you’ve ever held back from showing up online, this episode will give you the permission (and strategies) to just f@cking post it.

What You’ll Learn:

• Why controversy can be a smart marketing move
• How to build a personal brand without watering yourself down
• Craig’s secrets to long-term success on YouTube
• How targeting different regions can improve ROI and reduce costs
• What makes people trust (or ignore) your content
• The real reason authenticity beats polish every time

Who It’s For:
Marketers, creators, and entrepreneurs ready to cut through the noise, build trust, and grow their influence by being unapologetically real.

Resources & Mentions:

Guest: Craig Campbell

• Linkedin
• Website: Click Here

Host: Kathryn Strachan

• Linkedin
• Kathryn Strachan's Book: Click Here

Tags:
#SEOExpert #PersonalBranding #ControversialMarketing #ContentStrategy #YouTubeMarketing #AuthenticBranding #CraigCampbell #MarketingPodcast #BoldBranding #DigitalMarketing