In this episode I sit down with the dynamic CMO of Snowflake, Denise Persson, to dissect how her nearly 30-year marketing expertise has led her to running marketing for one of the world's most valuable companies. Denise strongly advocates for an outside-looking-in perspective, ensuring that the voices of her company's customers are the top priority. She gives us a peek into the Snowflake MarTech stack, the AI Council she orchestrates, and how her team enables an AI blackbelt team of SDRs. She also shares a great "Fail to Fab" story that continues to teach many lessons.

Please welcome Pure Storage CMO Lynn Lucas to this week's episode of Marketing: Art & Science. Lynn talks with CMO Advisor Lisa Martin about navigating to the C-suite after studying electrical engineering and breaking into technical marketing. She shares how Pure Storage is leveraging data science and generative AI to achieve significant efficiency gains. Lynn also provides insight into the AI Marketing Council she's built at Pure, along with some of the great use cases they are already implementing.ep13

Art & Science, CMO Advisor Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the MarTech stack is influencing the UiPath brand.