Marketing B2B SaaS with Chief Studio cover art

Marketing B2B SaaS with Chief Studio

Marketing B2B SaaS with Chief Studio

Written by: Matthew and Sophie Oxley
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About this listen

 Hey, we're Matt and Sophie — the husband-and-wife team behind Chief Studio, a product marketing agency and consultancy for B2B software companies. This podcast is about the real work of marketing B2B SaaS. We’ll talk through what we’ve learned from helping SaaS teams improve their messaging, rethink their positioning, and market their products in a way that feels clear and true to what they do. You can expect straightforward conversations, practical advice, and honest perspectives on the common challenges we see in B2B SaaS marketing. Whether you’re a founder, a marketer, or just figuring this stuff out, you’re in good company.© Chief Studio Ltd Economics Marketing Marketing & Sales
Episodes
  • 006 — Why You Need to Write Great Nurture Emails in PLG Strategy

    006 — Why You Need to Write Great Nurture Emails in PLG Strategy
    May 8 2025

    Product-led growth can get people to try your product — but turning trial users into paying customers? That’s where most founders get stuck. In this episode, we dig into why smart, well-written nurture emails are key to making PLG work, and how to make them actually helpful instead of just automated noise. If your product’s great but conversions are stalling, this is what you need to hear.
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    13 mins
  • 005 — Why Don’t B2B Marketers Talk About Joy?

    005 — Why Don’t B2B Marketers Talk About Joy?
    May 6 2025

    Most B2B SaaS brands talk about saving time or money — but what about delivering joy? In this episode, we look at why joy is often left out of SaaS messaging, and how showing the emotional value of your product can set you apart. From helping users feel capable to clearing frustrating blockers, we talk about the real impact of making work feel a little better.
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    9 mins
  • 004 — Founders, You Only Need to Be an Expert in Your Own Product!

    004 — Founders, You Only Need to Be an Expert in Your Own Product!
    May 1 2025

    Founders often feel pressure to comment on trends or post constant opinions online. But the most valuable thing you can share is what you know best: your own product. This episode explains why talking honestly about what you’ve built builds more trust than chasing visibility, and how staying focused leads to more meaningful content — and real connections with your audience.
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    6 mins
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