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Marketing Brew Weekly

Marketing Brew Weekly

Written by: Morning Brew Inc.
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 Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Economics Marketing Marketing & Sales Politics & Government
Episodes
  • Do Audiences Love a ‘Showmance’ as Marketing?

    Do Audiences Love a ‘Showmance’ as Marketing?
    Feb 18 2026
    Welcome to Marketing Brew Weekly! This week, we’re discussing the pros and cons of trying to sell a project with a showmance. Inspired by the Wuthering Heights movie, we had to wonder if the stars’ off-screen chemistry could really sell movie tickets. Plus, what happens when reality TV and influencer couples break up: who gets the social media accounts and the brand deals? 00:00: Intro 01:36: Wuthering Heights hype 06:15: Why try a showmance or fauxmance as marketing 10:46: Reality dating shows and influencer brand deals 15:50: Short form dating shows 19:31: Risks and rewards of using showmance as marketing Join us in NYC next week for The Science of AI, breaking down what’s actually working in AI for marketers – last few tickets available here: https://www.marketingbrew.com/events/the-art-and-science-of-ai-in-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 mins
  • Sports Betting’s Marketing Strategy: Less Brand Awareness, More VIPs

    Sports Betting’s Marketing Strategy: Less Brand Awareness, More VIPs
    Feb 11 2026
    Welcome to Marketing Brew Weekly! This week, we’re taking a look at the state of sports betting and realizing…the gambling ads during the Super Bowl were actually pretty light this year? Marketing Brew Senior Reporter Alyssa Meyers joins us to explain why some gambling companies skipped the big game entirely, and where they plan to spend instead. Plus, the ways prediction market companies like Kalshi and Polymarket are marketing themselves, and we look ahead to figure out where the world of sports betting might be heading in its next era. 00:00: Intro 00:38: Sports betting brands with Super Bowl ads 06:00: User retention for sports betting brands 08:20: Sports betting vs prediction markets 11:35: What are betting brands focused on for marketing 16:35: What’s next for sports betting Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • Reacting to 2026 Super Bowl Commercials

    Reacting to 2026 Super Bowl Commercials
    Feb 8 2026
    Welcome to Marketing Brew Weekly! This week, since it is our literal Super Bowl, we’ve got a bonus episode for you where we’ll react to some of the weirdest and wildest commercials from the big game this year. From fibermaxxing to back flips to bran cereals, we’ll give our take on which ads got really creative, which…don’t think too hard about it, and which one may have missed the mark on their image rehabilitation. 00:00: Intro 00:40: Instacart featuring Ben Stiller and Benson Boone 02:50: Xfinity featuring Jurassic Park cast 06:08: Raisin Bran featuring William Shatner 08:48: Hims & Hers Succession vibes 11:24: Ring and cute puppies 14:15: Fanatics featuring Kendall Jenner 17:12: Hellmann’s featuring Andy Samberg Watch the ads: Instacart: https://www.youtube.com/watch?v=gTleZejhlqk Xfinity: https://www.youtube.com/watch?v=KKwxWPp2dhw Raisin Bran: https://www.youtube.com/watch?v=xf64Okfdc6Y Hims & Hers: https://www.youtubdfe.com/watch?v=aZ7Z5LTJWHM Ring camera dog finder https://www.youtube.com/watch?v=OheUzrXsKrY Fanatics: https://www.youtube.com/watch?v=JfLUbLIULDw Hellmanns: https://www.youtube.com/watch?v=fc0kbiVbuzs Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 mins
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