Season 2 of The Margeteers Podcast begins with a thoughtful conversation about one of marketing’s most challenging responsibilities: budgeting.

Hosts Margaret Bouse and Margaret Sherer unpack how marketing budgets are often built around outdated assumptions—and why flexibility, experimentation, and alignment to business objectives matter more than perfectly forecasted numbers.

Drawing from experience with early-stage companies and complex B2B environments, they discuss how marketers can balance financial accountability with the reality of long sales cycles, evolving channels, and the need to continuously test and learn.

Topics include:

• Treating marketing budgets as guidelines rather than hard limits
• Planning for experimentation and learning as a business objective
• Navigating CFO expectations and financial constraints
• Events vs digital marketing vs long-term nurture strategies
• Building trust across marketing, sales, and finance

This episode is ideal for marketing leaders who want to move beyond “last year plus a little more” budgeting and toward a smarter, more intentional approach to growth.

Your Hosts:

👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/

👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/

Podcast Producer:

👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh

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