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Marketing Career Playbook

Marketing Career Playbook

Written by: Eve Weatherburn from Meraki Marketing Learning Studio
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The Marketing Career Playbook shares practical and insightful ideas and actions for marketers looking to develop their skills and drive their marketing careers forward.

How do I develop my marketing career? How do I get promoted to the next level? How can I work out which next marketing job to do? Which marketing skills do I need to develop that will make me a strong marketer?

I'm your host, Eve Weatherburn - Founder of Meraki Marketing Learning Studio, and I asked these (and many more!) questions during my corporate marketing career, in which I started out as a Sales Coordinator and eventually reachd a Vice President Marketing position.


So many marketers that I've led in teams and mentored the past few years have also been searching for answers to these and other career questions.

That's why I'm sharing the strategies, advice and insights I wished I'd had in the early-to-mid years of my marketing career when I was trying to decide which jobs would match my skills and interests, how to change industry, and how to keep progressing so I didn't feel stuck.

...if you're a marketer focused on developing yourself and progressing your career, this show is for you.

...if you know you want to move above Manager-level in marketing but don't know how or it hasn't happened for you yet, then this show is for you.

...or, if you don't have anyone at work to mentor you and offer great advice on how to become a better marketer, this show is also for you.

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Episodes
  • Why external hires keep getting 'your' Director promotion (and what to do about it)

    Why external hires keep getting 'your' Director promotion (and what to do about it)
    Jun 10 2025

    Ever missed out on a Director promotion to an external candidate and wondered why?

    This is a common frustration for many marketers. You put in so much hard work to be a high-performing Manager yet you get overlooked when it's time for that promotion to Director that you really want.

    In this episode I outline the key reasons that leaders may be overlooking you (and other internal marketers) and hiring externally, and what you should focus on to increase awareness of your Director-level capabilities so as not to miss out on future job promotion opportunities.

    SHOW LINKS:
    Click HERE to get a copy of the Visibility Uplift Playbook

    Download the free '12 Must-Have Skills to Move from Marketing Manager to Director' Checklist HERE

    Grab your free copy of "Director-Ready Skills Evaluation Guide" HERE

    Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide HERE

    Click HERE to take the Marketing Director Skills Quiz

    Click HERE to take the "Which Marketing Super Strength Profile are You?" Quiz

    Email me a suggestion for a future episode at eve@merakimarketinglearning.com

    Show More Show Less
    23 mins
  • Why doing great work as a Manager is not enough to get promoted

    Why doing great work as a Manager is not enough to get promoted
    May 20 2025

    If you know you're a strong performing marketer in your manager role, you might be assuming that's all it takes to get promoted to the next level. In this week's episode I share why this isn't always the case and what you need to focus on instead to be seen by decision-makers as a strong candidate for Director-level roles.

    SHOW LINKS:
    Click HERE to get a copy of the Visibility Uplift Playbook

    Download the free '12 Must-Have Skills to Move from Marketing Manager to Director' Checklist HERE

    Grab your free copy of "Director-Ready Skills Evaluation Guide" HERE

    Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide HERE

    Click HERE to take the Marketing Director Skills Quiz

    Click HERE to take the "Which Marketing Super Strength Profile are You?" Quiz

    Email me a suggestion for a future episode at eve@merakimarketinglearning.com

    Show More Show Less
    16 mins
  • What to do if there's no Director job in your company to move up to

    What to do if there's no Director job in your company to move up to
    Feb 18 2025

    Are you ready for a step up past Manager-level in your marketing career but your company doesn’t have a Director role for you to move into? Or, are you already doing Director-level work in your Manager role and think the role should be promoted to Director? It can be frustrating, right?

    In this week’s episode I cover 3 options for you to consider taking when you're faced with this situation, including how to ask for a promotion, what to consider if the answer is 'no', and how to know if it might be time to move on from your current company.

    If you’re feeling stuck at the Manager level with no clear path forward in your company, you won’t want to miss this episode.


    Don't miss joining the WAITLIST HERE for when doors to enrol in the Get Ready to Lead program next open!

    SHOW LINKS:
    Click HERE to get a copy of the Visibility Uplift Playbook

    Download the free '12 Must-Have Skills to Move from Marketing Manager to Director' Checklist HERE

    Grab your free copy of "Director-Ready Skills Evaluation Guide" HERE

    Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide HERE

    Click HERE to take the Marketing Director Skills Quiz

    Click HERE to take the "Which Marketing Super Strength Profile are You?" Quiz

    Email me a suggestion for a future episode at eve@merakimarketinglearning.com

    Show More Show Less
    30 mins
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