In this snippet from our PR Asia Singapore conference, Walter de Oude, CEO of Chocolate Finance, shares how he turned a SG$500mil withdrawal crisis into “reach money can’t buy.”

From immediate media presence to embracing social platforms, he discusses why taking ownership, being authentic, and engaging directly with customers can transform challenges into opportunities and redefine how brands build trust today.

AI is transforming search, marketing, and measurement. From zero-click results to AI-powered targeting, marketers must pivot from chasing clicks to owning visibility. Industry leaders share strategies for building brand authority, leveraging omnichannel performance, and measuring success in a post-click world, ensuring brands stay relevant as AI reshapes customer engagement.

In this snippet from our PR Asia Singapore conference, Jaime Ho, editor at ST, shares insights on the organisation’s evolution as it celebrates its 180th anniversary.

He delves into SPH’s strategic shift towards new media and community journalism, exploring how the company balances public service, commercial success, and audience engagement. Jaime also discusses how editorial culture is adapting across platforms and generations, and why respect and understanding remain vital in shaping meaningful discourse in today’s media landscape.