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Marketing Ecosystem

Marketing Ecosystem

Written by: Rushana Khusainova
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About this listen

Welcome to Marketing Ecosystem with Dr Rushana Khusainova, Senior Lecturer in Marketing, and marketing skills expert. Dive into the exciting world of marketing as we discuss core concepts, emerging trends, and essential marketing skills. There is also a special feature that looks at some of the latest research in marketing. Whether you’re a marketing student or just curious about marketing eager to make a difference, this podcast offers a fresh perspective with a focus on sustainable and regenerative marketing, generative AI (genAI), and practical marketing skills.Rushana Khusainova Economics Marketing Marketing & Sales
Episodes
  • How University of Bristol Students Won the Elevate Great AI Competition
    Sep 10 2025

    In this episode of Marketing Ecosystem, Dr. Rushana Khusainova speaks with a team of MSc graduates from the University of Bristol Business School who won the prestigious Elevate Great AI Competition 2025 with their project on AI and education. The students share how they turned an inspiring quote about children growing up in the AI era into a meaningful project idea, highlighting the importance of purpose, collaboration, and proactive engagement. Their advice to fellow students is clear: take initiative, reflect on your future with intention, and don’t hesitate to reach out and collaborate, as ownership and action make all the difference.#ai #education #innovation #studentvoices #universityofbristol #collaboration #futureofwork

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    36 mins
  • Episode 8. Pricing, or how much for the pair of hand-knitted socks?
    Feb 27 2025

    Episode 8. Pricing, or how much for the pair of hand-knitted socks?

    In this episode I discuss Pricing part of the Marketing Mix (along with Product, Place and Promotion). I discuss what price signifies and a few strategies on how to set appropriate prices.



    The views expressed in this podcast are my own and do not necessarily reflect those of my employer, institution, or any affiliated organizations. This podcast is for informational and educational purposes only and does not constitute professional advice. Opinions shared by guests are their own and may not align with my views or the purpose of this podcast.

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    15 mins
  • Episode 7. Regenerative marketing - what can marketing learn from regenerative design and engineering?
    Feb 13 2025

    In this interview with Prof. James Norman - Professor of Sustainable Design - we are discussing a new concept - Regenerative Marketing. What is regenerative marketing and what can we learn from regenerative design and practice?This and many more ideas we are discussing in this interview.

    Let me know what you think about this new and timely concept.

    Check out Prof. Norman's book, Regenerative Structural Engineer here: https://www.istructe.org/resources/guidance/the-regenerative-structural-engineer/

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    40 mins
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