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Marketing For Engineering and Manufacturing

Marketing For Engineering and Manufacturing

Written by: Pallant
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About this listen

Marketing for engineering, manufacturing, defence and IT companies requires a different approach to most other businesses. You’ve likely built your business on the back of strong recommendations and referrals, but now, having tapped into every connection, you’re wondering where to find new clients. The ever-changing world of marketing can feel overwhelming and confusing; you may have already tried to follow some standard marketing advice and found that it didn’t deliver or wasted a lot of your time and money. This podcast shares sector-specific insights from Pallant. Pallant makes your business easier to choose and harder to compete with. With over 20 years of experience and a background in process engineering, we specialise in digital marketing for manufacturing, engineering, defence, IT, and technical companies. We're experts in building websites, SEO and Google Ads. We communicate complex services, proprietary processes, and work under NDA in a way that attracts the right clients and generates the leads you need to grow your business. By focusing on what sets you apart, we make you the first choice for your ideal clients.Copyright 2025 Pallant Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • You could be the back door to your largest supplier
    Dec 8 2025

    Are you inadvertently the "back door" into your largest client's secure network?

    In this episode, Simon Batchelar is joined by Paul Everington to discuss the increasing cybersecurity risks facing Small and Medium-sized Enterprises (SMEs). Large companies often have enterprise-grade security, making them difficult to hack directly. As a result, hackers are targeting the "weaker link" in the supply chain, the SME, to gain access or gather intelligence.

    We explore real-world examples, such as Jaguar Land Rover (JLR) and Co-op, where supply chain hacks caused significant disruption. We also debunk the myth that you are safe just because you don't have a direct software connection to your client. Hackers can utilise social engineering via invoices or steal data like blueprints and software to reverse-engineer the larger client's security.

    Key Topics Covered:

    The "Back Door" Risk: How hackers use dormant employee logins to bypass security.

    The Financial Consequence: Why big companies may sue their suppliers to recoup losses if they lack their own insurance coverage.

    Data Value: Why your blueprints, drawings, and simple spreadsheets are valuable to criminals.

    Risk Assessment: Practical advice on creating a "resilience plan" for when things go wrong.

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    11 mins
  • Is AI Search Killing Your Website Traffic? (Why leads are dropping)
    Nov 28 2025

    Is your website traffic dropping unexpectedly? You aren't alone.

    In this video, Simon Batchelar (Pallant Studio) and Paul Everington (Everwell Associates) discuss the rapidly changing world of AI search and its real-world effect on the world of sales and lead generation.

    For over 15 years, the "10 blue links" Google model drove traffic to businesses that answered specific customer questions. But today, tools like ChatGPT, Claude, and Google’s AI Overviews are answering those questions directly, removing the need for users to click through to your website.

    We cover:

    - Why some businesses are seeing organic traffic drops of 25–30%.

    - How AI tools use your content to answer questions without giving you credit or clicks.

    - The business risks of AI: From reliable data inputs to customer perceptions.

    - How to treat AI adoption as a continuous improvement and R&D opportunity, rather than just a threat.

    If you are worried about where your next lead is coming from, or how your team is using AI internally, this discussion provides a framework for assessing that risk and future-proofing your business.

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    12 mins
  • Why Cybersecurity Does Not Have To Be Expensive or Scary
    Nov 21 2025

    Does cybersecurity feel like an impossible, expensive task?. In this video, Simon Batchelar (Pallant Studio) and Paul Everington (Everwell Associates) discuss why many business owners find cyber risk difficult to visualise compared to physical security, often leading them to believe they are too small to be targeted.

    We break down the technical jargon and share simple, cost-effective steps you can take immediately to protect your business. From the importance of automatic updates to implementing password managers like Bitwarden or 1Password, we cover the essentials that don't require a massive budget.

    Key Topics Covered:

    • Why cyber risks are harder to imagine than physical risks.
    • The critical importance of changing default passwords on Wifi and accounts.
    • Demystifying Two-Factor Authentication (2FA) and why you need it.
    • Why you should stop using spreadsheets to store passwords and use a Manager instead.
    • Using physical security keys (like YubiKey) for extra protection.

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    11 mins
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