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Marketing Masterclasses

Marketing Masterclasses

Written by: Engage Video Group
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Your fireside‑chat podcast powered by Engage Video Group, where data‑driven creativity meets human-centred storytelling 💪 Each episode features candid conversations with leading voices from global brands and top educational institutions. Hosted by Jon Ratcliffe (Founder, ex‑Google/YouTube) and Declan Hollywood (Chief Growth Officer), as well as EVG’s Business Development Executives, the series brings together inspiring guests from diverse backgrounds, from financial services to creative tech, media, and global communications.Engage Video Group Economics Marketing Marketing & Sales
Episodes
  • 111. Building Joy at Scale: Inside The Crazy Store with Kevin Lennett
    Dec 1 2025

    In this episode, Jon chats to Kevin Lennett, Managing Director of The Crazy Store, to unpack his remarkable career journey and what it takes to run one of South Africa’s most beloved retail brands.

    Kevin shares his unlikely entrance into retail, how a newspaper job ad changed the trajectory of his life, and why his journey across both Sportsman’s Warehouse and The Crazy Store has always come back to one thing: people. From expanding The Crazy Store from 200 to over 500 stores, to building a culture grounded in trust, consistency, and genuine human connection, Kevin offers a rare behind-the-scenes look at what it takes to run a retail empire with heart.

    Kevin also reflects on legacy, leadership, South Africa’s retail landscape, and why “be kind” is the message he’d put on a billboard for the world to see.

    If you love stories about purpose-driven leadership, growing something meaningful, and staying human in a fast-changing world, this conversation will stay with you.

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    58 mins
  • 110. Building Discipline & Creativity with Woolworths' Zach Nossel
    Nov 28 2025

    In this inspiring episode, Declan and Zach Nossel, Head of Digital Marketing at Woolworths, unpack the unconventional, yet relatable, journey behind Zach's success.

    Zach shares how early lessons in discipline, teamwork, and resilience, instilled by his father on the football pitch, shaped the leader he is today. From studying law to discovering his creative calling, from winning global creative awards to jumping into the chaos of startup life, and ultimately leading Woolworths’ digital transformation over the last decade, Zach’s story is packed with wisdom for anyone carving their own career path.

    This is a masterclass in career growth, leadership, and modern marketing, told with honesty, energy, and heart.

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    52 mins
  • 109. Does That Make Sense? Rethinking Communication and Career Moves with Booking.com's Lauren Voges
    Nov 28 2025

    Nicole and Jamie sit down with Lauren Voges, B2B Content Marketing Manager at Booking.com, to explore the unconventional career moves that shaped her expertise.

    Lauren’s journey proves that what may look like a step back can actually build the depth and breadth that make a standout communicator.

    We talk about why asking “does that make sense?” isn’t a sign of uncertainty, but an underrated tool for creating clarity. Lauren shares how your audience can become your superpower, why letting others tell your brand's story can make it stronger, and the importance of truly understanding a message before passing it on.

    She also reminds us: Don’t let fear or autopilot make you miss a good opportunity.

    If you’ve ever questioned your career path or the way you communicate at work, this conversation is packed with insights you won’t want to miss.

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    37 mins
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