If you’ve ever wondered why half the industry still behaves like cookies are a personality trait, welcome to the episode that’s about to ruin a lot of vendor slide decks. Rabbi Pesach Lattin breaks down how Keith Gooberman, founder of Pontiac Intelligence, quietly engineered one of the only CTV-first DSPs that isn’t dragging a decade of open-web baggage behind it like a wounded pack mule.

This isn’t your standard adtech kumbaya chat.

This is the part where we look under the hood, point at the wires, and ask why everyone else keeps pretending their bidders “support CTV” while behaving like they’re still loading banners on a recipe blog in 2013.

• The Pontiac DSP’s stateless, cookieless-by-design architecture

Keith Gooberman didn’t “go cookieless.”

He built a bidder that never needed identity maps, lookup tables, sync storms, or any of the legacy machinery that makes other DSPs choke during high-volume TV moments.

• Why legacy optimization fails on CTV every single time

CPM-chasing, remnant-sniping, bid-density “AI” that was fine for the open web but collapses the moment it touches premium pods.

If your CTV campaigns feel like chaos, this is why.

• How CTV really operates

Pods, rotations, pacing windows, dayparts, MVPD pipes, app-level supply differences, publisher metadata games, curated PMPs, and the real economics behind premium impressions.

The stuff no one says out loud on stage.

• The new DSP model Pontiac proved is the future

Small. Lean. Stateless. Infrastructure-like. Built for curated CTV, not welded onto a display bidder with duct tape and optimism.

Keith Gooberman, Pontiac Intelligence, Pontiac DSP, CTV advertising, CTV-first DSP, programmatic CTV, connected TV strategy, premium video advertising, identity-free bidding, stateless bidder, SSP CTV integrations, curated PMP strategy, Roku ads, Amazon Fire TV advertising, MVPD CTV supply, predictive allocation, pod-level pacing, programmatic optimization, DSP engineering, adtech architecture, supply path optimization, premium video supply, cross-screen strategy, streaming adtech trends, advanced TV advertising, privacy-safe programmatic, cookieless DSP design, 2025 CTV buying.

Because this isn’t hype.

It’s the forensic breakdown of how one DSP actually solved the physics of television while everyone else tried to rebrand their failures as “AI-driven.”

Because Keith Gooberman didn’t follow the industry map — he burned it and built something that actually respects CTV’s structure, rules, and supply constraints.

Because if you’re buying CTV, planning budgets, leading a media team, building a platform, or just trying not to embarrass yourself in the next meeting about streaming strategy, this is the stuff you can’t afford to misunderstand anymore.

And if you want the version with the spicy parts I can’t say on YouTube without getting emergency calls from PR teams, that’s waiting inside ADOTAT+.

Stay Bold, Stay Curious, and Know More than You Did Yesterday.

Dave Madden is the rare executive who doesn’t just have stories. He has receipts. In this episode of The ADOTAT Show, we walk straight into the eye of modern gaming, advertising, cloud chaos, and one of the wildest brand partnerships ever attempted. It’s a full tour of an industry desperately trying to innovate while tripping over its own jargon.

Dave takes us all the way back to his WildTangent years, where rewarded ads were born long before today’s pitch decks pretended to invent them. He breaks down how he and Alex St. John reunited after decades apart, why a “barn full of PhDs” might actually be the future of cloud gaming, and how Playcast.io could rewrite discovery, access, and game economics in a way hyperscalers probably don’t want you thinking about.

We also get the uncensored version of the Titanfall-Mt. Dew-Doritos incident: a global promo with hundreds of millions of packages already printed, sitting on shelves, while the game itself flirted with a delay. Dave describes the moment he realized the entire operation could implode. And what he did next. Survival mode, not spin.

From there, we dive into Dave’s unfiltered assessment of adtech’s chronic delusion problem. He talks about “vaporware,” Cannes cosplay, and the industry’s obsession with pretending innovation is whatever shiny buzzword someone stapled to a slide last week. His quote about adtech being “an industry of lampreys sitting on the back of a whale” is the kind of line that should probably be printed on a plaque and sent to every CMO.

We talk brand soul, too. Dave walks us through the Lululemon campaign that almost got Duke Stump fired but ended up saving the brand. He breaks down why some brands should be excommunicated from the Church of Authenticity entirely, and why gamers don’t hate ads—they hate being treated like idiots. There’s a difference.

We wrap with the desert-island picks, the identity that actually matters when everything collapses, and the “achievement unlocked” Dave wants on the final screen of his life. Spoiler: it’s not about titles. It’s about people.

If you want the real story of where gaming and adtech are heading—not the sanitized conference version—this is the episode. Pour a drink, cancel your next meeting, and watch a master dismantle the mythology.

Stay Bold, Stay Curious, and Know More than You Did Yesterday.

Strap in. Anne Coghlan — co-founder of Scope3 and one of the few adults supervising the industry’s AI experimentation — joins The ADOTAT Show to explain why the ad-tech ecosystem is teetering on the edge of a long-overdue reckoning.

If you’ve ever tried to understand programmatic and ended up feeling like you were reading a ransom note assembled from mismatched acronyms, Anne is here to decode the mess. She walks through why AI agents shouldn’t be treated like futuristic prophets, but rather like “smart interns” who need guardrails, human supervision, and — most importantly — a protocol that prevents them from burning the house down.

We dive deep into the logic, engineering, governance, and sheer absurdity of a marketplace where one publisher can somehow have 24,000 resellers, entire layers profit from “data mud,” and MFA sites thrive by gaming the gaps that no one wants to talk about publicly.

Anne doesn’t do euphemisms.

She talks plainly about waste, fraud, obfuscation, sustainability, outcomes, and why the industry is held together by habit more than design. She explains how AdCP rewrites those rules, how agentic negotiation actually works, and why it’s time for the ecosystem to evolve on purpose — rather than stumbling forward on top of a decade’s worth of duct tape.

This episode is far more than another AI-ad-tech fireside chat. It’s a blueprint for the next era of digital marketing, created by someone who actually understands the pipes, the politics, and the incentives.

If you want to know where the ecosystem is heading — and who’s sweating behind the scenes — this is the episode you don’t skip.

💬 Deep-Dive Topics We Hit

(yes, we hit all of this)

• How AdCP actually functions (beyond slide-deck mythology)

• Why AI agents need guardrails, supervision, and human veto power

• Multi-hop supply chains & why 24,000 resellers is not a rounding error

• Ad fraud, MFA patterns, and the “crap and waste” Anne wants gone

• The carbon footprint of bad media and why sustainability correlates with outcomes

• What “agentic negotiation” looks like — and why it's nothing like RTB

• Creative + context reasoning: the missing puzzle piece

• Why publishers finally regain leverage in an agentic marketplace

• How brands shift from “spend allocation” to genuine outcome architecture

• The coming political battle: AdCP vs ARTF vs UCP vs “the old guard”

• Who gets left behind when transparency stops being optional

• Human-in-the-loop: what automation still absolutely cannot do

• What goes extinct, and what replaces the ad-tech fossils

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