Are you doing all the “right” things in your marketing… but still not seeing consistent leads or sales?
You’re posting on social media.

You’re emailing your list.

You’re networking.

You might even be using AI.

So why does revenue still feel unpredictable?

In this episode of Marketing Minute, Denise Fay answers one of the most common (and most frustrating) questions business owners and founders ask:

Why isn’t my marketing working?
You’ll discover:
• The illusion of activity - and why busy doesn’t equal profitable
• The four strategic alignment gaps that stop marketing from converting
• Why vague positioning leads to vague results
• How AI can amplify confusion if your foundations aren’t clear
• The key questions you must ask before doing another piece of marketing

If you’re ambitious, growth-focused, and serious about building a marketing strategy that actually delivers results, this episode will help you diagnose what’s really going on.
Because lets face it, marketing shouldn’t feel exhausting. It should feel intentional.

Ready to fix what’s misaligned? Connect with Denise at www.denisefay.com or learn more about the FAY WAY™ framework at www.achievemarketing.ie/plan

Free Resources Mentioned
1. The FAY WAY - A Six Stage Marketing System
My proven 6-stage system to build your marketing strategy from the ground up. It’s packed with 18 quick wins you can implement today.
Head on over to achievemarketing.ie/plan.

2. Sign up to our newsletter
Make Wednesday your favourite day with our newsletter.

A midweek moment to chat marketing, AI, running a business, trends - all while enjoying life along the way.
Sign up over at www.denisefay.com/newsletter

3. Marketing Made Easier with ChatGPT
Get yourself a Copy of Marketing Made Easier with ChatGPT - the book that combines marketing principles with AI to make marketing easier. Includes over 100 prompts to make your marketing easier. It's available here.

Share + Subscribe + Connect

If this episode got you thinking, then, help another business owner out… Share this episode with a friend or work colleague

Tag me on social @denisefay on Linkedin and Facebook or @denisefay_achievemarketing on Instagram #MarketingMinutewithDenise

Email me at denisefay@achievemarketing.ie with your thoughts or ah has! I love hearing from listeners.

And if you’re enjoying the podcast, I’d love for you to:

1. Subscribe on your platform of choice

2. Leave a review

3. Share with your business community.

Together, let’s keep those small wins turning into big impact.

Ways to work together

I have a number of 1:1 coaching and mentoring packages to suit everyone’s budget and timeline. From jogger to sprinter, our packages will suit you. Book a Fast Track call today. https://calendly.com/achieve-marketing/chat

Today’s episode of The Marketing Minute with Denise Fay is all about Money Metrics that Matter. This podcast series is for solopreneurs and small business owners, where I give you a quick tip for small wins with big impact.

We talk about one topic per podcast making it easy for you to take action. This week’s episode is the second part of the Metric series, which started with Use Marketing Metrics.

This week we’re talking about turning numbers into growth and ultimately profit. While metrics and measurement can often be seen as the less glamorous side of marketing, it is no less important than the glamorous side with all the promotional and communication techniques.

This week, after a brief recap of three core metrics to measure, we talk about the money metrics that matter. They are often avoided but they matter so much for confident decision making.

The three Money Metrics Covered are

1️⃣ Lead Conversion Metrics

2️⃣ Customer Lifetime Value (CLV)

3️⃣ Marketing Qualified Leads (MQL)

and I share a bonus one which is worth listening to this episode alone!

I explain how all four metrics work together which prevents guessing and leads to proper tweaking, testing and measuring.

As always, I finish with a challenge so that you can take direct action as a result of this podcast.

The FAY WAY - A Six Stage Marketing System

Metrics is part of Yield, the last Y in the FAY WAY. Download the FAY WAY to Marketing framework to get the 6-stage system to build your marketing strategy from the ground up. It’s packed with 18 quick wins you can implement today. Head on over to achievemarketing.ie/plan.

Email Marketing

We talk about growing your email list – and often times, a lead magnet helps with that. Check out Episode 4 – Create a Lead Magnet.

Money Metrics that Matter | Episode 6 is available now on:

• Apple Podcasts
• Spotify
• Amazon Music Or
• directly at achievemarketing.ie/podcast

Get yourself a Copy of Marketing Made Easier with ChatGPT - the book that combines the FAY WAY marketing sytem with over 100 ChatGPT prompts.

If this episode got you thinking, then, help another business owner out… Share this episode with a friend or work colleague.

Tag me on social @denisefay or @denisefay_achievemarketing or #MarketingMinutewithDenise Email me at denisefay@achievemarketing.ie with your thoughts or ah has! I love hearing from listeners.

And if you’re enjoying the podcast, I’d love if you could...

1. Subscribe on your platform of choice

2. Leave a review

3. Share with your business community.

Together, let’s keep those small wins turning into big impact.

Ways to work together

I have a number of 1:1 coaching and mentoring packages to suit everyone’s budget and timeline. From jogger to sprinter, our packages will suit you. Book a Fast Track call today.

Lets Keep in Touch

• Denise Fay on Instagram
• Denise Fay on Linkedin
• Denise’s personal website

Take care,
Denise

P.S. If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it.

In this episode of The Marketing Minute, we’re tackling a part of marketing many people avoid—metrics.

Yes, the numbers.

But don’t worry, this isn’t a boring episode.

Just like financial metrics, marketing metrics are the secret to making smart, profitable decisions.

If you’re tired of guessing what’s working in your marketing, or you feel like you’re doing all the things but nothing’s sticking, then stick your earbuds in as this episode is for you.

You’ll walk away knowing what to track, why it matters, and how to use that data to grow your business.

And juicy bonus – this is just part 1!

In This Episode, you’ll Learn:

• What marketing metrics actually are (without the jargon!)

• Why tracking your efforts isn’t optional—it’s essential

• The 3 core types of metrics every business should be looking at:

◦ Website metrics

◦ Email marketing metrics

◦ Social media

• How often to check your metrics

• What tools to use (even if you’re not techy!)

• Why you only need to track a few key numbers—not everything

Free Resource Mentioned

The FAY WAY - A Six Stage Marketing System

Metrics is part of Yield, the last Y in the FAY WAY. Download the FAY WAY to Marketing framework to get the 6-stage system to build your marketing strategy from the ground up. It’s packed with 18 quick wins you can implement today.

Head on over to achievemarketing.ie/plan.

Email Marketing

We talk about growing your email list – and often times, a lead magnet helps with that. Check out Episode 4 – Create a Lead Magnet.

🎧 Listen to This Episode - Episode 5 – Use Marketing Metrics is available now on:

• Apple Podcasts
• Spotify
• Amazon Music
• Or directly at achievemarketing.ie/podcast

Get yourself a Copy of Marketing Made Easier with ChatGPT - the book that combines the FAY WAY marketing sytem with over 100 ChatGPT prompts.

Share + Subscribe

If this episode got you thinking, then, help another business owner out...

• Share this episode with a friend or work colleague
• Tag me on social @denisefay
• Email me: denisefay@achievemarketing.ie with your thoughts or ah has! I love hearing from listeners.

And if you’re enjoying the podcast, I’d love for you to:

1. Subscribe on your platform of choice

2. Leave a review

3. Share with your business community.

Together, let’s keep those small wins turning into big impact.