In this episode, I sit down with Lee Gannon, Senior Demand Generation Manager at Cognism, to explore how we can make the switch to a demand generation approach to drive measurable results.

By the end of this episode, you’ll learn:

• Why it’s not “lead gen versus demand gen” and how the two fit together
• Lee’s framework for a winning demand gen strategy: create, capture, and convert
• How to measure success (and why MQLs should be an indicator, but not the goal)

If you’re ready to reach your full potential, this episode will give you the tools to build a demand gen motion that generates pipeline and close deals, and sets your business up for sustainable growth.

Don’t miss this conversation - it will change the way you think about marketing.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I’m joined by Ingrid Archer, Managing Partner and B2B Marketing Strategist at SPOTONVISION, to discuss what’s new in the ABM world and how AI can supercharge your marketing strategy.

By the end of this episode, you’ll learn:

• Why it’s time to stop calling it Account-Based Marketing, and what to call it instead
• How to integrate ABM into your broader marketing mix without siloing it
• Ingrid’s framework for a winning ABM strategy, from aligning with sales to measuring success
• How to use AI to scale your ABM efforts, without losing your human touch.

If you’re working with complex deals, long sales cycles, or high-value accounts, this episode will help you shift from tactical marketing to deliver real measurable impact.

Don’t miss this episode!

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I’m joined by Ekaterina (Sam) Howard, B2B conversion copywriter, for a deep dive into conversion copywriting, and how it can make or break your funnel.

By the end of this episode, you’ll learn:

• How to optimise each page in your buyer journey, from demo requests to homepages
• The importance of aligning customer-facing teams to build messaging that resonates
• Sam’s four-step framework for conversion copywriting: research, draft, test, and measure
• How to get to know your audience beyond demographics, by listening to what they actually say

If you're trying to turn more visitors into customers, this episode is packed with practical insights and strategies you can apply today.

🎧 Listen now!

Hosted on Acast. See acast.com/privacy for more information.