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Marketing Mode with Todd & Jenna

Marketing Mode with Todd & Jenna

Written by: Ascend2
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 Todd and Jenna discuss research-based insights on digital marketing strategies, tactics, and trends. Using our own research and data, we discuss actionable findings that marketers can use to improve their digital strategy, increase demand for their business, and improve their bottom line.2023 Economics Marketing Marketing & Sales
Episodes
  • Using Research for Sales Enablement with Special Guest Terry Arnold

    Using Research for Sales Enablement with Special Guest Terry Arnold
    May 8 2024

    In a world inundated with generic pitches and recycled content, original research reports stand out as the disruptive force that engages prospects and reshapes the entire sales process. They position teams as thought leaders and close deals with unparalleled efficacy. Terry Arnold, Sales Enablement Consultant (previously VP of Sales Enablement at Anteriad), has direct experience developing a sales enablement program around original research, and in this session, he shares those highly actionable secrets with Todd and the Marketing Mode audience.

    To get in touch with Terry Arnold:
    taconsultingservices.com
    https://www.linkedin.com/in/terrance-arnold/

    To get in touch with Ascend2:
    Ascend2.com
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    27 mins
  • The Importance of Original Content and Creating a Content Strategy

    The Importance of Original Content and Creating a Content Strategy
    Oct 12 2023

    Content creation is the number one area that marketers plan to focus on improving in the year ahead... Today we discuss the importance of content, developing original content, and the need for an overall content strategy.
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    14 mins
  • Digital Marketing Outlook for 2024, According to Research

    Digital Marketing Outlook for 2024, According to Research
    Oct 8 2023

    We are starting our planning for the 2024 research calendar. What topics did we find most interesting this year, and what do we see as impactful for 2024? Also, we need help from our audience for compelling new topics for research in 2024!
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    18 mins
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