Welcome to Byte Size, the AI podcast for small business owners who want practical tech advice without the overwhelming jargon. Powered by HP and Intel.​

What You'll Learn On This Episode​

If you've ever felt like you're competing against businesses with massive marketing budgets and full creative teams, this episode is your equaliser. AI is fundamentally changing what's possible for small business marketing, and we're showing you exactly how to use it.​

The old reality meant hiring agencies, designers, copywriters, and analysts if you wanted professional marketing. The new reality? One person with the right AI tools can produce content that rivals what national brands are putting out. Your local bakery can now create social media posts, email campaigns, and video content that looks like it came from a $10,000-a-month agency.​

Lisa and Matt break down how digital marketing (including everything from SEO, content creation and paid ads) is and will be completely turned on its head.​

About HP AI PCs and EliteBook Ultra​

Ever feel like your laptop takes longer to think than you do? That's because you don't have AI built in. HP AI PCs, powered by Intel Core Ultra processors, work smarter, predict what you need, and keep up with your brain. Less lag, more flow. The future of work? Already here.​

What's better than a sleek laptop that's light enough to go anywhere? One that's smart enough to keep up. The HP EliteBook Ultra G1i 14, powered by Intel Core Ultra, helps you work faster, safer, and smarter. Big power, small footprint. Find out more at hp.com.au/elitebook and discover more at hp.com.au/AIPC.​

Stay Connected

Subscribe to Byte Size so you never miss an episode. By the end of this one, you'll have a complete AI marketing playbook you can start using today. AI isn't about replacing your creativity. It's about amplifying it so you can finally compete on content quality and volume with businesses ten times your size.​

Connect With Matt, Lisa, HP and Intel​

Matt’s LinkedIn
Matt’s Instagram
Matt’s TikTok
Lisa’s LinkedIn
Lisa’s Instagram
Lisa’s TikTok
HP Australia
Intel Australia Instagram

Disclaimers​

The AI interview featured in this episode was captured using Sesame AI.​

The statement "90% of ads will be run by AI" has been attributed publicly to Mark Zuckerberg. This reference is included for contextual discussion only.​