Every January, brands start with big goals and fresh content calendars—then watch the plan fall apart by the end of the month. In this episode of Marketing on Point, Matt Hadley explains why most content plans fail and how to build one that actually lasts. This conversation is about designing consistency instead of hoping for it—using structure, themes, and systems that survive busy weeks, missed days, and real life. If you’re tired of restarting your content plan over and over, this episode will help you build something durable.

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In this episode of Marketing on Point, Matt tackles why so much marketing feels exhausting but rarely effective. When brands confuse motion with progress, they end up stuck on a hamster wheel of posts, emails, and ads with no real direction. This conversation is all about clarity: why strategy matters, how undefined goals drain momentum, and how giving every piece of content a clear job can turn busy work into real traction. If your marketing feels noisy, reactive, or stuck, this episode offers a much-needed reset.

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What happens when a brand fakes a soda launch? Liquid Death’s “Pure Sugar” campaign shows us just how much bold marketing can shake up the status quo. In this episode of Marketing On Point, we dive into one of the most daring (and brilliant) stunts of recent years. From casting actors to creating a viral prank, Liquid Death’s campaign wasn’t just entertaining — it was a masterclass in modern marketing. Tune in to discover what makes this stunt work, the key strategies behind it, and how your business can apply these lessons to build your own billion-dollar brand.

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