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Marketing Over Bourbon

Marketing Over Bourbon

Written by: Sheila Butler
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About this listen

What if you could sit down with some of the sharpest minds in business, sip on a glass of bourbon, and uncover the secrets behind their success? That’s exactly what we do on Marketing Over Bourbon. Each episode brings you candid conversations with inspiring leaders and innovators—many who built their careers at Disney and have gone on to shape industries far beyond it. They share the stories, strategies, and lessons that defined their journeys, both during and after their time with the most recognized brand in the world. From building iconic brands to creating unforgettable experiences, this is where business brilliance meets bourbon culture. So pour yourself a glass, relax, and join us as we toast to great ideas, actionable insights, and the art of building something remarkable. This is Marketing Over Bourbon, hosted by Sheila Butler, Founder of Butler Marketing Group.Copyright 2025 All rights reserved. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Sipping with Tony Mancini
    Feb 7 2026

    Former Senior Vice President of Global Retail Store Development at Walt Disney Imagineering, Tony Mancini, shares how unforgettable, themed retail and hospitality environments are created.

    We also explore how to design for all five senses, balance vision and execution, and develop spaces where storytelling, brand, design, and guest experience work together.

    To work with Tony, contact: https://thinktankretailhospitalitygroup.com/

    To work with Sheila, contact: https://www.butlermg.com/

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    49 mins
  • Another Round: More Sipping with Jeff Larson
    Jan 4 2026

    Chief Marketing Officer, Jeff Larson, returns to share what goes on behind the scenes of major marketing decisions at Disney, Princess Cruises, Golf Channel, and more.

    We share perspectives on using consumer insights effectively, leading through crises, running large in-house creative teams, and deciding when to pivot versus stay the course in your marketing.

    To work with Jeff, contact: https://www.linkedin.com/in/jeffreyalanlarson/

    To work with Sheila, contact: https://www.butlermg.com/

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    51 mins
  • Another Round: More Sipping with Rob Mauldin
    Dec 5 2025

    Rob Mauldin, Founding Partner & Co-Owner of MagicMakers Group, returns to dive deeper into lessons from his two decades at Disney, focusing on leadership and data-driven approaches to shaping guest experiences.

    We also share thoughts on creating a culture of excellence, navigating rapid change, leadership’s impact on the guest experience, inspiring tomorrow’s leaders, and turning strategy into action.

    To work with Rob and MagicMakers Group, contact: https://www.magicmakersgroup.com/

    To work with Sheila, contact: https://www.butlermg.com/

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    45 mins
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