Join Joel in this episode as he discusses the importance of "maintenance marketing" for blue-collar construction industries. He explores the catch 22 situation faced by businesses with plenty of clients but outdated online presence, hindering talent recruitment and client perception. Joel stresses the need for a navigable website, up-to-date content, videos, and images to connect with the next generation. Even if new clients aren't the goal, keeping up with trends is vital to maintain SEO and prevent falling behind competitors. Learn how maintenance marketing can keep your company perceived as the big dog in the room, all while staying within your budget. Stay ahead in today's ever-changing marketing landscape!

Join Joel in this episode as he explores how AI is revolutionizing the social media industry. Discover how AI-powered tools like BuzzSumo and SEMrush can generate new and creative content ideas based on social media trends and consumer behavior. Learn how to personalize your content using tools like Hootsuite Insights and Adobe Experience Cloud to improve engagement and build stronger audience relationships. Enhance your visual content effortlessly with AI-powered design tools like Canva and Adobe Spark. Optimize your posting times using Sprout Social and Hootsuite Insights for increased engagement. Lastly, monitor your performance with Google Analytics and Hootsuite Insights to refine your social content strategy. Unleash the potential of AI to create captivating and engaging social content that resonates with your audience. Plus, Joel shares his thoughts on AI-generated content and how to add your unique touch for a truly interactive and connected experience online. Tune in now for valuable insights and AI-powered social media strategies!

In this episode of the podcast, Joel dives into the pre-production process for video creation and explores various styles to consider. He outlines six options: studio shoots, studio setups at your location, standard corporate shoots, man-on-the-street style, news releases, and actual commercials. Joel shares insights on the pros and cons of each style, emphasizing the importance of communication to avoid unexpected challenges during shooting. Whether you're aiming for a professional corporate feel or a vlog-style interaction, Joel's expertise will guide you through the planning and budgeting aspects to ensure a successful and enjoyable video shoot. For more helpful tips, email us for personalized assistance.