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Marketing Rebels: Breaking Business Barriers

Marketing Rebels: Breaking Business Barriers

Written by: Shauna Leigh Van Mourik
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 You're never not marketing. Here, we talk about typical stuff like systems, strategies, mindset, authenticity, algorithms & marketing tips, tricks & trends but also.. We'll speak about deep philosophical matters, psychology, feminism, culture & society as it pertains to marketing, the media, the human condition & the natural consequences that follow. And.. We will also speak about lighter topics such as ice cream, wine, Fan girling, Harry Potter, T. Swift, Mr. A-Z & having fun as you navigate this weird world from the perspective that: You're never not marketing. Watch Ep.1 for more infoShauna Leigh Van Mourik Economics Marketing Marketing & Sales
Episodes
  • Local Visibility in an AI World: How to Get Found by Your Neighbors

    Local Visibility in an AI World: How to Get Found by Your Neighbors
    Feb 24 2026
    In this episode of Marketing Rebels: Breaking Business Barriers, we dive into local SEO and the AI revolution and uncover actionable insights for small business owners striving to stay relevant in a shifting digital landscape.What You’ll Learn in This Episode:Why owning your website is the only way to escape the mercy of unpredictable social media algorithms.The critical shift from traditional SEO to Answer Engine Optimization (AEO) and AI search.Why Yelp and Bing are suddenly vital sources for AI tools like ChatGPT and Perplexity.The "new gold standard" of omni-channel brand mentions and content repurposing.Episode Highlights:Introduction:Host and guest Ken Tucker discusses the seasonal urge to network and the frustration of "bad marketing advice" that prevents local businesses from being found by their neighbors.Main Point #1:Website Ownership & ClarityMain Point #2:Adapting to the AI Search Evolution Main Point #3:The "Speed to Lead" NecessityReal-Life Example:The host shares the "lonely" experience of running a global-only business and explains how local SEO facilitates meeting "frolagues" (friend-colleagues) for coffee, creating a sense of community and local support.About the Guest:Ken Tucker, founder of Changescape Web, is a top digital marketing and AI agency expert. A StoryBrand Certified Guide, Business Made Simple Coach, Google Partner, and Yelp Advertising Partner, he specializes in SEO, AI, lead generation, marketing automation, and reputation management. Author of four books and host of two podcasts (Marketing Guides for Small Businesses and AI Guides for Small Businesses), Ken is also a sought-after speaker on AI, local SEO, and digital strategy. He offers online presence audits and AI tech stack reviews.@changescape on YouTube.ken@changescapeweb.comwww.changescapeweb.comhttps://omniampiq.clientcabin.com/app/infoKey Quotes from the Episode: “If you resist the evolution of the marketing world and the technological world in which we live, you’re going to be left behind.”“Brand mentions are becoming the new gold standard as opposed to traditional inbound links from other websites.”Recommended Resources from Shauna:Shauna recommends AirTable to help you plan, create, organize & outsource your content marketing.***Click here to create your free account: ⁠⁠⁠⁠⁠⁠https://airtable.com/invite/r/ufuF12cV⁠⁠⁠⁠⁠⁠ Shauna recommends KAJABI as an all-in-one resource to help you manage & market your business.***Click here for your free 14-day trial: ⁠⁠⁠⁠⁠⁠https://app.kajabi.com/r/KfqvCvmo/t/hcoq2kcz⁠⁠⁠⁠⁠⁠ Shauna recommends Restream to easily broadcast live across multiple platforms and expand your reach.***Click here to start streaming: ⁠⁠⁠⁠⁠⁠https://restream.io/join/pY0v3X⁠⁠⁠⁠⁠⁠ Shauna recommends Fathom to easily record your calls, take notes and share with guests.***Click here to start recording: ⁠⁠⁠⁠⁠⁠https://fathom.partnerlinks.io/2e0ik6jtnx6e⁠⁠⁠⁠⁠⁠ About Shauna Van Mourik:Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!Don’t forget to:Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.Leave a review to help us reach more changemakers like you!Share this episode with someone who needs it.
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    27 mins
  • Visibility and Value: Mastering Organic Social Media for Small Business Growth

    Visibility and Value: Mastering Organic Social Media for Small Business Growth
    Feb 17 2026
    In this episode of Marketing Rebels: Breaking Business Barriers, we dive into organic social media strategy and uncover actionable insights for overcoming the burnout of constant content creation.What You’ll Learn in This Episode:Why social media is the quickest, free way to build brand awareness.How to use batching to escape the "hamster wheel" and treat yourself like your own best client.The power of "inner work" and frequency in attracting dream clients.How to turn everyday client conversations into high-value content gold.Episode Highlights:Introduction:Visibility is essential for success, yet many owners lack the time or motivation to show up. Ashley DiBiase joins us to explain why consistency is the first thing potential clients look for.Main Point #1:Systems for SustainabilityMain Point #2:Flexibility & InspirationMain Point #3:Data-Driven Motivation Use KPIs and analyticsReal-Life Example:To shift your mental state before creating, try the "Superman pose" or a high-five in the mirror; using neuroscience to elevate your creativity when motivation is low.About the Guest:Ashley DiBiaseAshley (Mason) DiBiase is the founder of Dash of Social, a content marketing agency specializing in social media management, blog content, and email marketing. Working closely with their clients, Ashley and her team help small businesses and tech startups craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and drive brand awareness.Email, Instagram, Facebook, LinkedInwww.dashofsocial.comKey Quotes:"Social media is often the first place that potential clients or customers will check.""Produce the best content when you feel excited and inspired."Recommended Resources from Shauna:Shauna recommends AirTable to help you plan, create, organize & outsource your content marketing.***Click here to create your free account: ⁠⁠⁠⁠⁠https://airtable.com/invite/r/ufuF12cV⁠⁠⁠⁠⁠ Shauna recommends KAJABI as an all-in-one resource to help you manage & market your business.***Click here for your free 14-day trial: ⁠⁠⁠⁠⁠https://app.kajabi.com/r/KfqvCvmo/t/hcoq2kcz⁠⁠⁠⁠⁠ Shauna recommends DUBSADO to streamline client management, contracts, and invoices all in one place.***Click here for your free trial: ⁠⁠⁠⁠⁠dubsado.com/?c=svm⁠⁠⁠⁠⁠ Shauna recommends FlowChat to simplify and automate your lead generation directly from social platforms.***Click here to explore FlowChat: ⁠⁠⁠⁠⁠https://fwc.li/af2823call⁠⁠⁠⁠⁠ Shauna recommends Restream to easily broadcast live across multiple platforms and expand your reach.***Click here to start streaming: ⁠⁠⁠⁠⁠https://restream.io/join/pY0v3X⁠⁠⁠⁠⁠ Shauna recommends Fathom to easily record your calls, take notes and share with guests.***Click here to start recording: ⁠⁠⁠⁠⁠https://fathom.partnerlinks.io/2e0ik6jtnx6e⁠⁠⁠⁠⁠ About Shauna Van Mourik:Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!Your Next Steps:Delivering real change isn’t just about posting; it’s about listening to your audience's needs. Take these insights and start turning your customers' questions into your next post to provide immediate, direct value.Don’t forget to:Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.Leave a review to help us reach more changemakers like you!Share this episode with someone who needs it.
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    25 mins
  • Doing Business Your Way: Human Design for Aligned Marketing

    Doing Business Your Way: Human Design for Aligned Marketing
    Feb 11 2026
    In this episode of Marketing Rebels: Breaking Business Barriers, we dive into using Human Design as a tool for aligned marketing and uncover actionable insights for ambitious entrepreneurs who want to stop following rigid rules and start trusting their own "inner algorithm".What You’ll Learn in This Episode:Why your "inner algorithm" is more important for success than the social media algorithm.How Generators and Manifestors can adjust their content creation strategy to stay in flow.The secret to Projector visibility: why being "seen and known" is better than pushing for sales.Using Inner Authority (Emotional, Sacral, or Splenic) to make big business decisions with confidence.Episode Highlights:Introduction: Traditional business systems often force us to "relearn" business in a way that makes us lose ourselves. Tricia Edwards explains why Human Design is a powerful tool for self-standing, helping you lean into your fullest self so marketing becomes easy.Main Point #1: The Inner AlgorithmMain Point #2: Aligned VisibilityMain Point #3: Decision-Making via AuthorityReal-Life Example: Tricia shares how she shifted her LinkedIn strategy by moving her posting time to the afternoon. By honoring her design’s "red frequency" and emotional expression, she found she was more creative and expressive later in the day, despite traditional "golden hour" advice.About the Guest:Tricia EdwardsI help entrepreneurs and creators use Human Design as a compass for alignment, so they can grow businesses that feel easeful, creative, and true to who they are. My approach blends emotional artistry, somatic awareness, and resonance through oneness. Beyond my work, I’m a writer, artist, and mom who loves morning walks in dewy grass, visiting ducks with my son, and coffee-fueled conversations with my comedian husband. I believe alignment isn’t about fixing yourself, but about creating from the natural rhythm already alive within you.Emailhttps://www.triciaedwards.comhttps://www.triciaedwards.com/designed-to-show-uphttps://www.triciaedwards.com/shop/p/red-frequency-voiceprintKey Quotes from the Episode:“No one has your answers... human design gives an experience so you can find the answers within you.”“Running a business... gets to be easy when you lean into your fullest self.”Recommended Resources from Shauna:Shauna recommends AirTable to help you plan, create, organize & outsource your content marketing.***Click here to create your free account: ⁠⁠⁠⁠https://airtable.com/invite/r/ufuF12cV⁠⁠⁠⁠ Shauna recommends KAJABI as an all-in-one resource to help you manage & market your business.***Click here for your free 14-day trial: ⁠⁠⁠⁠https://app.kajabi.com/r/KfqvCvmo/t/hcoq2kcz⁠⁠⁠⁠ Shauna recommends DUBSADO to streamline client management, contracts, and invoices all in one place.***Click here for your free trial: ⁠⁠⁠⁠dubsado.com/?c=svm⁠⁠⁠⁠ Shauna recommends FlowChat to simplify and automate your lead generation directly from social platforms.***Click here to explore FlowChat: ⁠⁠⁠⁠https://fwc.li/af2823call⁠⁠⁠⁠ Shauna recommends Restream to easily broadcast live across multiple platforms and expand your reach.***Click here to start streaming: ⁠⁠⁠⁠https://restream.io/join/pY0v3X⁠⁠⁠⁠ Shauna recommends Fathom to easily record your calls, take notes and share with guests.***Click here to start recording: ⁠⁠⁠⁠https://fathom.partnerlinks.io/2e0ik6jtnx6e⁠⁠⁠⁠ About Shauna Van Mourik:Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
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    37 mins
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