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Marketing Strategy Academy with Jen Vazquez

Marketing Strategy Academy with Jen Vazquez

Written by: Jen Vazquez | Pinterest Manager Marketing Strategist + Brand Photographer
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🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee.


We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love.


And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!

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Episodes
  • 328 | Headshots vs. Brand Photography: What's the Real Difference (And Which One Will Actually Grow Your Business)?

    328 | Headshots vs. Brand Photography: What's the Real Difference (And Which One Will Actually Grow Your Business)?
    Apr 30 2026

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    You booked a headshot session. You got one great photo. And now you're trying to run your entire online marketing presence from it. Sound familiar? In this episode I'm breaking down one of the most common questions I get before someone books a session with me: what is the actual difference between a headshot and brand photography, and which one do you need?

    Topics covered:

    • What a headshot is, where it works, and where it completely falls short
    • What brand photography actually includes and why it is built differently
    • Why using a headshot for marketing leads to inconsistent content and constant scrambling
    • The one question to ask yourself before you book any photography session
    • Real client examples of brand photography planned around a marketing strategy
    • What to look for in a photographer who actually approaches sessions from a marketing angle

    ALL RESOURCES MENTIONED: https://jenvazquez.com/headshots-vs-brand-photography/

    Support the show

    🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
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    13 mins
  • 327 | Why Pinterest Feels Slow (And Why That’s Actually the Point)

    327 | Why Pinterest Feels Slow (And Why That’s Actually the Point)
    Apr 24 2026

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    If Pinterest feels slow, it’s not broken. It’s behaving exactly the way it was designed to.

    In this episode, I’m pulling back the curtain on what’s actually happening behind the scenes when Pinterest feels quiet, why slow growth on Pinterest is way more powerful than fast spikes on social media, and the realistic month-by-month timeline every service provider should know. If you’ve been tempted to quit because it doesn’t feel like it’s working fast enough, this one’s for you.

    Resources mentioned: https://jenvazquez.com/why-pinterest-feels-slow-and-why-its-good/

    • Book a Discovery Call: jenvazquez.com/discovery
    • The Club Pinterest Membership: learn.jenvazquez.com/club
    • Free Pinterest Masterclass: learn.jenvazquez.com/free-pinterest-masterclass

    Connect with me:

    • Instagram: @jenvazquezmedia
    • Website: jenvazquez.com

    Support the show

    🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
    Show More Show Less
    6 mins
  • 326 | Pinterest Analytics: Which Numbers Actually Matter (And Which Ones Are Lying to You)

    326 | Pinterest Analytics: Which Numbers Actually Matter (And Which Ones Are Lying to You)
    Apr 17 2026

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    If you’ve been on Pinterest for a few months and you’re not sure if it’s actually working, you’re probably looking at the wrong numbers.

    In this episode, I’m breaking down which Pinterest metrics actually matter for service providers, why monthly views are the most misunderstood number on the platform, and what a healthy growth timeline really looks like month by month. I’m also covering how to use Google Analytics alongside Pinterest analytics, the early positive signs that tell you your foundation is building, and when you should actually change your strategy versus hold steady.

    ALL LINKS MENTIONED: https://jenvazquez.com/pinterest-analytics-for-service-providers/

    Support the show

    🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
    Show More Show Less
    22 mins
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