Marketing Technology : Technology as Marketing
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.
Add to cart failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Marketing Technology : Technology as Marketing
-
Narrated by:
-
Written by:
About this listen
In this episode, Prof Matt Freeman hosts an insightful discussion with Dr. Tom Bowden-Green (UWE Bristol), James Vincent (Hot Source Creative), and Morgan Edmondson, a current Launch Space founder building Nesti, an AI-driven marketing sales enablement platform.
Marketing is one of the biggest hurdles for tech start-ups, especially when trying to connect with audiences who may not yet understand the value of new technology. This episode tackles essential questions:
- How can start-ups effectively communicate complex tech innovations to newcomers?
- What do potential users really want, and how do you find out?
- How can advanced tech, like AI, be harnessed not only to market products but also to deepen connections with digital audiences?
Join us as we explore online consumer behaviour, new R&D-driven marketing principles for creative tech, and the transformative role AI plays in today’s marketing landscape.
Enjoy the episode!
© Soundtrack by Jabani.
Hosted on Acast. See acast.com/privacy for more information.
No reviews yet