In this episode of 'Marketing at Pops,' host Olivia welcomes Molly Tracy, the founder and CEO of VRAI Digital, an influencer marketing agency. Molly shares her extensive experience in the influencer marketing space, which she has been a part of since 2012, and discusses the evolving landscape, the importance of community and engagement over sheer follower count, and shifting marketing strategies. She emphasizes maintaining a boutique, referral-based creator roster focused mostly on female influencers in lifestyle, wellness, and motherhood sectors. Molly explains the significance of aligning marketing goals with the right kind of influencers, the importance of trial periods in campaigns, and red flags for brands entering influencer marketing. The discussion also touches on trends like the resurgence of long-form content via platforms like Substack, and the impact and challenges of incorporating AI in marketing strategies. Molly advocates for purposeful and impactful influencer partnerships that can change lives and stresses the need for genuine connection and alignment with creators.

Molly’s Links:

Website: https://vraidigital.com/

Instagram: https://www.instagram.com/vraidigital/

LinkedIn: https://www.linkedin.com/in/mollyatracy/

MTP Links:

LinkedIn: https://www.linkedin.com/showcase/108046360/admin/dashboard/

Instagram: https://www.instagram.com/marketingthatpops/

TikTok: https://www.tiktok.com/@mktgthatpops https://thrivepop.com/podcast/

In this episode of 'Marketing That Pops,' host Olivia interviews Tiffany Davis, the founder and CEO of Thryve Companies and co-founder of Thryve Roots, a Black and female-owned business focused on sustainable agriculture and plant-based wellness. Tiffany shares her journey from the financial sector to the plant industry, emphasizing the importance of healthy soil, patience in plant care, and building an inclusive community. The discussion also covers Thryve Roots' intentional marketing strategies, including authentic social media engagement and upcoming product launches. Tiffany emphasizes the significance of culture in both small and large businesses and shares practical advice for new plant enthusiasts.

Thryve Roots Links:

Website

Instagram

MTP Links

LinkedInInstagramTikTok

Website

In this episode of 'Marketing that Pops,' hosts Olivia and Michele interview Keith Riegert, President of Stable Books Group and CEO of Perfect Bound, a SaaS platform for the publishing industry. Keith shares his extensive background in independent publishing and discusses pivotal industry trends, particularly the impact of AI on publishing. He debunks the myth that AI will replace human authors, noting ethical, legal, and quality concerns. Keith emphasizes data-driven strategies in publishing, discussing how using tools and analytics has guided his company's success. The conversation touches on the challenges and opportunities presented by social media platforms like TikTok, the importance of authors' active engagement in book marketing, and the future trends in publishing, including the rise of special editions and self-publishing via platforms like Amazon's Kindle Direct Publishing. Keith also highlights the crucial role AI tools can play in streamlining publishing processes while stressing the necessity for the industry to embrace technological advancements cautiously.

Keith Riegert Links:

⁠LinkedIn⁠

⁠Website⁠

⁠Stable Book Group⁠

MTP Links:

⁠LinkedIn⁠

⁠Instagram⁠

⁠TikTok