You can be consistent, show up every week, and share genuinely useful information and still hear crickets. If that sounds familiar, the problem probably isn't your strategy or your posting schedule. It's that your marketing is emotionally flat. People are consuming your content, but they aren't feeling anything. And when people feel nothing, they do nothing.

In this episode, Danielle breaks down why emotion is the real driver behind every buying decision, even for the people who swear they're purely logical, and what it actually means to create marketing that connects. Hint: it's not about labeling emotions like "overwhelmed" or "stressed." It's about describing your audience's experience so well that they feel genuinely seen.

You'll walk away knowing exactly how to audit your content for emotional resonance and start creating marketing that moves people from familiar with you to ready to work with you.

Learn how to create more emotional pull in The Blueprint, my three-month one-on-one marketing program.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

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In this episode, Danielle R. Harris explains why sitting down to create content can feel difficult, even when you have ideas right in front of you. After listening, you'll learn the three reasons why creating feels hard and practical tips when you find yourself struggling to create marketing content.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Timestamps:

0:00 – Introduction
0:57 – Why Creating Content Feels Hard (It’s Fear)
1:40 – Fear #1: Perfectionism & “Saying It Wrong”
2:51 – Client Example: The Business Coach Who Overthought Every Post
3:42 – How to Spot Your Fear Habits
4:46 – Fear #2: Uncertainty & Feeling Like You’re Wasting Time
5:08 – Client Example: The Service Provider Who Doubted Everything Was Working
6:18 – Creating Certainty by Focusing on What’s Already Worked
7:18 – Fear #3: “Is My Offer Good Enough?”
7:43 – Client Example: The Leadership Coach Who Struggled to Sell
8:40 – How to Prove Your Offer’s Value With Real Evidence
10:03 – Work With Me: The Blueprint (1:1 Messaging Support)
11:05 – Closing & Final Call to Action

Danielle R. Harris shares marketing insights live from a trade show event with a client. This episode touches on pivoting, enhancing your message, and the importance of positioning.

Learn more about The Blueprint, my three-month one-on-one program, where we study what’s working and build a content approach that leads to applications.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Follow on LinkedIn