Gloria Chou is back to drop some serious truth bombs about AI search, the trust recession, and why traditional SEO is basically dead.

This episode gets unhinged in the best way as we dive into how ChatGPT is completely changing the game for discovery, why being human is your biggest competitive advantage, and the insane opportunity that's sitting right in front of us, if we're willing to grab it. Get ready to real about what's actually working in PR right now!

Here's What We Cover:

1. How AI search has fundamentally changed how people discover and buy (hint: it's not Google anymore)
2. The exact AI tools and prompts Gloria uses to write pitches, find podcasts, and monitor competitors in under 15 minutes
3. Why press mentions are 3x more effective than social media or ads for AI visibility right now
4. How to use Perplexity to do 90% of the work a PR agency would charge thousands for
5. The CPR pitching method (and how it's now trained into AI models)

... and what to do right now if you want to be discoverable, credible, and chosen.

Resources:

• Free Masterclass: gloriachoupr.com/masterclass
• DM Gloria "SOPHIA" on Instagram https://www.instagram.com/gloriachoupr for bonus resources
• Tool: https://www.perplexity.ai/
• Tool: https://chatgpt.com/

Jenna Kutcher is pausing The Goal Digger Podcast. Amy Porterfield is retiring Digital Course Academy. And the internet is doing what the internet does, panicking and asking if this means podcasts are dead, courses don't work, and online business as we know it is over. Sophia is here to slow that narrative WAY down. Because what's actually happening isn't that these formats are broken, it's that two massive business owners are intentionally closing chapters they've been in for nearly a decade. There's a huge difference between "this format no longer works" and "this format no longer fits where I am." In this episode, Sophia breaks down the real industry shifts happening (spoiler: they happen every 5-10 years), why a big fish feeling a shift doesn't mean the pond dried up, and gives you three concrete actions to take instead of panicking or standing still.

Here's What We Cover:

1. The crucial distinction no one's making — "This format no longer works" vs. "This format no longer fits where I am" (and why that matters)
2. Industry shifts are fucking normal — Why this happens every 5-10 years and it doesn't mean everything stops working
3. The bigger context: from COVID to AI — How reels, short-form video, and AI have all been industry shift moments we've navigated before
4. Courses are still selling, podcasts still work — But they're being consumed differently, trust looks different, expectations have changed
5. The three things to do instead of panicking:
   • Create intentional pause — What could you pause for 30-90 days to create space for clarity?
   • Audit for revenue AND joy — Look at what makes money, what doesn't, what brings joy, and what makes you roll your eyes
   • Listen to what your audience is excited about NOW — Not three years ago, not what everyone else is selling

...and what to focus on when the industry feels loud, chaotic, and unclear.

Resources Mentioned:

• Submit Your Question: https://www.speakpipe.com/MarketingUnfiltered
• Listen to this for more ways to sell outside of 1:1 coaching: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013
• My AI strategy for coaches and creators: https://podcasts.apple.com/gb/podcast/ep-200-my-ai-strategy-for-coaches-creators-going-into-2026/id1644601845?i=1000741533840

Six months ago (literally the week Sophia gave birth), she and her husband, Bradley, a Peloton instructor with a built-in community, launched a podcast that got thousands of downloads immediately. No warming up. No convincing. People just showed up. It was such a stark contrast to launching Marketing Unfiltered years earlier without an audience, and it crystallized something Sophia sees coaches mess up constantly: they spend a year perfecting their program while completely forgetting to grow their community. Then they launch a webinar and ask, "who am I promoting this to?" and realize... there's no one there. This episode is Sophia's wake-up call that audience growth can't be an afterthought anymore, it needs seasons, strategy, and to happen alongside (or before) building your offers. Because if you want to be a big deal in 2026, you can't wait until your program is perfect to start growing your audience.

Here's What We Cover:

1. The biggest mistake coaches make with audience growth: Spending a year perfecting the program while forgetting to consistently grow the community
2. The order that actually works: Build the audience and relationship BEFORE or WHILE you build the thing (not after it's "perfect")
3. The difference between passive exposure and real growth: Why podcast guesting and lead magnets are great for consistency but not how you grow BIG
4. The three best ways to own your growth: Summits, Private Podcasts, and Bundles: When each strategy works best and which one matches your sales approach

…and other proven growth principles most coaches overlook.

Resources Mentioned:

• Submit Your Question — https://www.speakpipe.com/MarketingUnfiltered