Marketing works best when every campaign, metric, and strategy is tied to real business goals. Without alignment, even high-performing marketing efforts can miss the bigger picture.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Kevan Zameni, Digital Marketing Specialist at Zero Company.

At Zero Company, Kevan specializes in creating, managing, and optimizing complex PPC campaigns across platforms including Google Ads, Reddit, Facebook/Instagram, Twitter, and LinkedIn. He has worked with clients across multiple industries, aligning marketing strategies with critical business KPIs while improving SEO performance through on-site optimization, content strategy, and technical best practices. His data-driven approach focuses on connecting marketing execution directly to measurable business growth.

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

🧭 In this episode, we explore:

• Why aligning marketing with business growth matters more than ever

• Connecting campaign performance to meaningful KPIs

• Building scalable PPC and SEO strategies that support growth

• Turning analytics into smarter marketing decisions

🎧 If you’re looking to better connect your marketing efforts to measurable business outcomes, this conversation offers practical insight into performance-driven growth strategies.