Marketing and Student Service Philosophies with RJ Thompson (Pitt)
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Marketing and Student Service Philosophies with RJ Thompson (Pitt)
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About this listen
Are you ready for a strategy call?
RJ Thompson, Teaching Associate Professor of Digital Narrative and Interactive Design in the Department of English at Pitt, joined Will for a Strategy Call to discuss marketing philosophies, usability, and how serving students gives him energy and makes him better at his work.
Clarity Calling is a podcast of Clarity EM.
1:16 - What brought RJ to Higher Ed?
5:28 - The design and usability mistakes most common in higher ed
8:01 - The award-winning web design philosophy: tell a complete story on 1 page
18:03 - How the student-marketing relationship has changed since the pandemic and how Pitt builds student-faculty relationships early
24:38 - Keeping in touch with students and how faculty can be an asset to recruitment and retention
28:24 - What gives RJ hope for the future of the profession?
31:49 - RJ's calling