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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mobeen Khan, an engineer with over 20 years of experience in B2B sales, mobility, and telecom. Mobeen discusses the rapid changes in the industry, the importance of aligning sales strategies with changing buyer behaviors, and the integration of AI and analytics in sales processes. He also shares insights on lead generation, product-led growth, and the importance of real-time customer engagement. Mobeen concludes with advice for entrepreneurs and companies on building scalable and flexible sales strategies.

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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Charlie Grinnell, co-founder and CEO of RightMetric. Grinnell discusses the importance of harnessing external digital data for consumer brands, sharing his own experiences from his time at big brands like Red Bull and Aritzia. He explains the methodologies his company uses to clean and synthesize data from over 30 vendors to provide actionable insights. The conversation also delves into content analysis, particularly video, to enhance marketing effectiveness. Grinnell emphasizes the significance of organic social media and audience engagement strategies.

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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews David J. Ebner, founder and president of Content Workshop. David shares insights into the fundamentals of brand storytelling, the transferability of artistic writing skills to commercial content, and the evolution of content marketing over the past decade. The conversation delves into the impact of AI on content creation, the importance of maintaining high-quality output, the role of medium and interactivity in engaging audiences, and effective strategies for optimizing SEO and GEO performance.

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