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Martech On My Mind

Martech On My Mind

Written by: Marketing Society of TAG
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About this listen

 Brought to you by the Marketing Society of TAG (Technology Association of Georgia), this podcast dives into the stories, trends, and technologies shaping modern marketing and commerce. We spotlight the innovators and local practitioners transforming how brands connect, engage, and grow. Whether you're in digital marketing, brand strategy, digital commerce, or marketing operations, join us as we continue the conversations from our events—and go behind the scenes with the voices driving marketing forward in Georgia and beyond.

This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia).

Connect with us on LinkedIn to learn about upcoming events, become a member and join the conversation!

This podcast is produced by Clout Podcasting, a proud member of the TAG Marketing Society.Technology Association of Georgia Economics Marketing Marketing & Sales
Episodes
  • Will Answer Engines Rewrite Your Brand Story?

    Will Answer Engines Rewrite Your Brand Story?
    Oct 30 2025
    AI and answer engines are changing how people discover and trust brands. It’s not enough to rank for keywords anymore. Host Elliott Brown interviews Guy Yalif, chief evangelist at Webflow; Tom Daly, founder of The Transformation Guild; and Mason Poe, CEO at Edgar Allen, breaks down how to make sure large language models tell the story you want told — and how owned media becomes the most controllable asset in that new landscape.

    This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia).

    Connect with us on LinkedIn to learn about upcoming events, connect and grow!

    This podcast is produced by Clout Podcasting, a proud member of the TAG Marketing Society.
    Show More Show Less
    1 hr and 1 min
  • How to Build an AI-Ready Marketing Team

    How to Build an AI-Ready Marketing Team
    Aug 1 2025
    In part two of our AI series, we dive into what it really takes to build an AI strategy for marketing teams. Host Elliott Brown is joined again by Aby Varma, founder and principal of Spark Novus, to explore how marketing leaders can operationalize AI with purpose and scale. From identifying high-impact use cases to aligning with business priorities and navigating change management, this conversation offers a practical roadmap for companies ready to embed AI into their marketing strategy.

    This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia).

    Connect with us on LinkedIn to learn about upcoming events, connect and grow!

    This podcast is produced by Clout Podcasting, a proud member of the TAG Marketing Society.
    Show More Show Less
    39 mins
  • AI 101 for Marketers: Getting Started with Confidence

    AI 101 for Marketers: Getting Started with Confidence
    Aug 1 2025
    In the first episode of this two-part AI series, host Elliott Brown is joined by Atlanta-based AI strategist Aby Varma, founder and principal of Spark Novus, to break down what artificial intelligence really means for marketers. Whether you're new to AI or just trying to keep up, this episode covers the core use cases—like content creation, image generation, and automation—and offers practical tips you can start using today. It's your accessible, jargon-free guide to building AI into your daily marketing workflow.

    Georgia Resources:
    • Technology Association of Georgia
    • Atlanta chapter of American Marketing Association
    • Spark Novus
    • Marketing AI Pulse Community
    • Customer Data Alliance
    • ConvergeX
    • Atlanta chapter of Pavilion
    This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia).

    Connect with us on LinkedIn to learn about upcoming events, connect and grow!

    This podcast is produced by Clout Podcasting, a proud member of the TAG Marketing Society.
    Show More Show Less
    48 mins
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