In this episode of the CEO's Off the Record podcast, Jess sits down with Amazon sales expert Vicki Weinberg to uncover the secrets to successfully selling on Amazon. With over a decade of experience, Vicki shares actionable insights on preparing your product and systems for the platform, understanding the costs involved, and crafting effective launch strategies. Whether you’re on the fence about Amazon or ready to dive in, this episode is packed with invaluable advice to help you treat Amazon as a serious revenue channel from day one. Tune in for a clear roadmap to Amazon success, including tips on listing optimization, advertising, and gaining those crucial first reviews.

Download Vicki's Free Checklist: https://mailchi.mp/72c24952cf50/amazon_checklist

Check out the Amazon FBA Fee Calculator: https://sellercentral.amazon.com/hz/fba/profitabilitycalculator/index?lang=en_US

Contact Vicki:

Website - www.vickiweinberg.comInstagram - https://www.instagram.com/vickiweinberguk/

Facebook - https://www.facebook.com/VickiWeinbergProductCreation

LinkedIn - https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/

YouTube - https://www.youtube.com/@VickiWeinberg

01:04 Preparing Your Product for Amazon

03:13 Understanding Amazon's Selling Requirements

07:34 Evaluating Product Viability on Amazon

14:52 Amazon Advertising and Marketing Strategies

18:09 Building an Audience Before Selling on Amazon

21:01 Balancing Amazon and Your Own Website

23:14 Leveraging Amazon for Customer Acquisition

24:50 Pricing Strategies for Amazon and Your Website

28:05 Managing Sales and Discounts on Amazon

29:37 Preparing Backend Systems for Amazon

31:27 Effective Launch Strategies for Amazon

34:19 Driving Traffic and Getting Reviews

38:17 Common Expectations and Misconceptions

41:21 Consistency and Long-Term Success on Amazon

43:21 Conclusion and Final Thoughts