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In a world of fractured systems, economic uncertainty, and cascading disruptions, your family's safety shouldn't depend on money, government help, or expensive gear.

In this powerful episode of Mastering Risk, Dr. Jeff Donaldson (PhD in Disaster & Emergency Management) reveals how to prepare your family for 2026: completely free, using evidence-based strategies proven in real disasters from hurricanes to mega-earthquakes.

Forget the myth that preparedness requires a budget. The data shows zero economic barrier to real resilience. Discover the Trifecta of Preparedness Plans every family needs: Shelter-in-place for up to 14 days (backed by hard stats: 94% of critical infrastructure restores in 14 days)

Smart, no-cost evacuation with predetermined destinations and grab lists
Your "when I get fired" career pivot plan for the precarious job market ahead

Learn battle-tested secrets to:
Reunite your family without phones or internet
Build unbreakable social capital in your community (the #1 predictor of post-disaster success)
Master essential skills like first aid using only free resources

Whether you're an entrepreneur, small business owner, or just a concerned parent, this episode proves one thing: if your home base is strong, everything else follows.

Preparedness isn't a stockpile — it's a lifestyle.

Download the FREE 4-page Family Preparedness Primer: https://preparednesslabs.ca/products/4-step-guide-to-beginning-your-preparedness-journey

Watch the full Roadmap to Resilience video series on our YouTube channel, no email required: https://www.youtube.com/watch?v=A7b7or5anKA&t=114s

The only barrier to preparedness is you, it's your choice, choose wisely

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As we kick off 2026, the world feels more unpredictable than ever, political shifts, economic pressures, tariffs, cyber threats, and global chaos are hitting small businesses hard.

If you're a solo entrepreneur, side hustler, or thinking about scaling (or even launching) your independent business, ignoring these forces could be costly.

In this episode of Mastering Risk, Dr. D breaks down the four critical risks every lean business owner must address right now, risks you can actually control in a world where almost everything else is out of your hands. You'll discover:
-Why cybersecurity is no longer optional. Simple, affordable steps (password managers, patches, 2FA, off-site backups) that prevent disaster (plus why managed service providers are a game-changer for small ops)

-How inflation, tariffs, and regulatory changes (like the new EU AI rules starting June 2026) are silently squeezing margins, and the KISS principle to stay compliant without overwhelm

-The hidden danger of overload, burnout, and scaling limits — how to automate ethically with AI (saving 12–16 hours/week), keep systems dead simple, and always leave white space in your calendar

-The surprising #4: You win in collectives, why solo grinding is a myth, and how building real human relationships, joining entrepreneur networks, and leveraging social capital will exponentially boost your success

This isn't theory, it's battle-tested advice from recent expert immersions, real-world experience, and years of studying risk as a professor and entrepreneur.

Whether you're questioning "Is now the time to launch?" or ready to take your business to the next level, watch this episode to gain clarity and confidence in turbulent times.

https://preparednesslabs.ca

DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2026.

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Tired of watching economic uncertainty chip away at your financial security while you sit on the sidelines? 2026 is shaping up to be even more unpredictable, but here’s the truth: you don’t have to be a victim of it.

In this episode of Mastering Risk, I break down exactly why NOW is the best time to launch a profitable side hustle, and the proven 6-step roadmap I personally used to build Preparedness Labs into a healthy five-figure business, starting with just a few hundred dollars and zero prior experience.

You’ll discover:
• How to spot a real, burning pain people are already begging to solve (skip this and you’ll waste years)
• The “pill vs. gym” secret that makes customers choose YOUR solution over everyone else’s
• How to pick a bulletproof name and secure it everywhere – without legal headaches
• My near-free logistics setup: federal incorporation, separate bank account, BuyMeACoffee + Stripe storefront – all done in days for under $300
• Where your ideal customers actually hang out online
• The “aggressive patience” advertising system that finally gets eyes on your offer (including the Rule of 100)This isn’t theory.

This is the exact playbook that took me from zero to consistent revenue, and it works whether you’re in Canada or anywhere else (just adapt the incorporation step to your country).

If you’ve ever thought “I should start something on the side” but felt overwhelmed, this episode removes every excuse. Watch now, take notes, and start building the income stream that protects your family no matter what 2026 throws at us.

Drop a comment: What pain are YOU thinking of solving with a side hustle?
Like + subscribe for weekly no-nonsense strategies on risk, preparedness, and wealth-building.

https://preparednesslabs.ca

Links:
Corporations Canada: https://ised-isde.canada.ca/site/corporations-canada/en
BuyMeACoffee: https://buymeacoffee.com
Alex Hormozi – https://www.acquisition.com

Just do it. Your future self will thank you.

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https://preparednesslabs.ca/