We’re delighted to announce that Fergus Reid is joining Podcast Studio Glasgow as a director, bringing with him decades of experience in PR, stakeholder communications, community storytelling and multimedia production. It marks a full-circle moment for a partnership that began back in 2019 and has quietly shaped some of the most meaningful projects we’ve worked on.

00:00 Introduction and Guest Announcement

01:34 Meeting Fergus Reed and Early Collaborations

02:23 The Rise of Podcasting

04:35 Impact of COVID-19 on Projects

05:59 Authentic Storytelling in PR

12:41 Reconnecting and Future Plans

14:56 The Power of Networking and Collaboration

15:32 Expanding into Videography and PR

17:03 Community and Grassroots Sports Initiatives

17:42 Charity Work and Community Impact

21:29 The Value of Podcasting for Businesses

23:04 Reflecting on Experience and Future Plans

24:55 Team Dynamics and Future Projects

Mark and Fergus first crossed paths when Fergus was looking for help to save a podcast attached to a decommissioned programme. One coffee in North Kelvinside turned into a long friendship and a series of projects that blended Fergus’s background in PR and community storytelling with Mark and Cam’s technical skill and podcasting experience.

Over the years they’ve collaborated on:

• The Craft Gin Podcast — recorded just weeks before the COVID lockdowns paused the project

• Documentary-style storytelling for First Bus, capturing the real voices of young drivers

• Community-based work with activists, charities and youth organisations

• Brand-focused content for businesses looking to communicate with authenticity and heart

What united all of it was a shared belief: the best content comes from real people, telling real stories, without scripts or corporate filters.

Fergus brings an invaluable mix of skills to Podcast Studio Glasgow:

• A deep storytelling instinct, shaped by over 40 years in communications and PR

• A huge network built across agencies, public bodies, charities, sport and grassroots organisations

• A passion for community work, particularly football and youth programmes

• A strategic understanding of how podcasting fits into modern comms and marketing

• A natural ability to talk to clients and open doors, something the studio benefits from enormously

As Mark puts it, Fergus has the grounded, approachable communication style that complements the studio’s creative focus. Cam remains the face of the production side — but Fergus brings the reach, relationship-building and sector experience that will help take the studio’s training, videography and podcasting services to new audiences.

With podcasting now recognised as one of the most powerful tools for brand storytelling, lead generation and internal communication, Fergus joins the team at exactly the right time.

His priorities as director will include:

• Expanding the studio’s network across business, sport, charity and the public sector

• Helping organisations understand how podcasting can support both external and internal comms

• Supporting our growing training offering — from in-studio courses to on-site production

• Developing new partnerships in videography and documentary-style content

• Launching new original shows, including community and sport-focused formats

Mark, Cam and Fergus all agree this partnership has been years in the making. As Fergus said during recording:

“It just feels like the right time to bring this back to life again.”

We couldn’t agree more.

Welcome to the team, Fergus. Big things ahead.

A Collaboration Years in the MakingWhy Fergus Is Joining the Leadership TeamThe Future: 2026 and BeyondA Natural Homecoming