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Memberships Mastery

Memberships Mastery

Written by: Joshua Lomelino
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Build a scalable online business with memberships, recurring revenue, and community-driven learning. Josh Lomelino, founder of the Anomaly Memberships Platform (AMP), teaches entrepreneurs how to launch memberships, create digital courses, design high-retention communities, automate content, and escape the burnout of one-time sales. Weekly episodes give you simple systems, proven frameworks, and real stories to help you grow a profitable, sustainable business. Subscribe and start building a business that gives you freedom, impact, and recurring revenue without burning yourself out.Joshua Lomelino Economics Leadership Management & Leadership
Episodes
  • Ep. 5: Overcoming Fear: Launching Before You Feel “Ready”
    Jan 12 2026

    Podcast Description:

    Are you stuck in endless preparation, constantly refining your course, membership, or coaching program but never hitting publish? This episode exposes the dangerous myth that's keeping talented entrepreneurs trapped in the readiness trap. Discover why the most successful business owners aren't the most prepared—they're the most committed. Learn the three-step framework for launching even when fear is screaming at you to wait, and understand the counterintuitive truth that courage comes before confidence, not after. Through real entrepreneur stories and practical strategies, you'll learn how to move forward with fear instead of waiting for it to disappear.

    Episode Description:

    Stop waiting to feel ready and start building your business today. This episode reveals why "readiness" is a mirage that keeps you paralyzed in preparation mode while opportunities pass you by. You'll discover the critical difference between being prepared and being committed, why fear is actually a signal rather than a stop sign, and how to reframe your relationship with anxiety so it becomes fuel instead of a barrier. Whether you're launching your first membership, creating an online course, or starting a coaching program, this episode gives you the permission slip to launch imperfectly and succeed anyway.

    What You'll Learn:

    Why the myth of readiness keeps talented people stuck in endless preparation cycles and how to break free from this trap. The three-step framework for managing fear: naming it to make it visible, shrinking it into manageable micro-steps, and moving with it through action. Real stories from entrepreneurs who launched "too early" with incomplete content and succeeded because authenticity beat perfection. The counterintuitive truth that courage creates confidence, not the other way around. How to distinguish between genuine preparation and fear-based avoidance. The exact questions to ask yourself to determine if you're ready to launch right now.

    Key Topics Covered:

    Breaking free from perfectionism paralysis, managing launch anxiety, reframing fear as a growth signal, the commitment versus confidence framework, launching with incomplete products, building courage through action, overcoming imposter syndrome, the myth of entrepreneurial readiness, authentic marketing strategies, micro-step implementation, fear as a spotlight not a wall.

    Perfect For:

    Entrepreneurs stuck in endless preparation mode, coaches and consultants afraid to launch their programs, membership site creators waiting for the "perfect" moment, course creators who keep rewriting their content, business owners who've been planning for months without taking action, anyone who moves the finish line every time they get close to launching.

    You'll Learn Strategies to Win Over:

    launch anxiety, overcome fear of launching, entrepreneur mindset, perfectionism paralysis, course creation confidence, membership launch strategy, courage before confidence, fear management techniques, imperfect action, entrepreneurial readiness myth, launch with fear, authentic marketing, commitment versus preparation, imposter syndrome solutions, business launch framework, overcome procrastination, entrepreneurial courage, launch incomplete product, business confidence building, fear reframing strategies


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    13 mins
  • Ep. 4: Why One-Time Sales Keep You Stuck — and Why Memberships Build True Legacy
    Jan 5 2026

    Episode Description:

    Are you trapped in the exhausting cycle of chasing one-time sales, constantly hunting for your next client, and starting from zero every month? This episode exposes the hidden trap that keeps service-based entrepreneurs stuck on the revenue treadmill and reveals the transformation that happens when you shift to a membership-based business model.

    Discover why that big sale you just celebrated won't bring you the security you're hoping for, and learn how recurring revenue creates the foundation for true business stability and legacy. Through personal stories of navigating the feast-or-famine cycle, this episode walks you through the mindset shift required to move from transaction-based income to transformation-based community building.

    Understand why one-time sales create the illusion of success while trapping you in constant hustle mode, and discover the three critical advantages memberships provide: stability through predictable revenue, scalability by serving many with one framework, and legacy through ongoing member transformation. You'll learn how to identify if you're running on a revenue treadmill, why transactions don't build the trust that time does, and how community impact multiplies in ways that individual sales never can. Plus, get actionable insights on shifting your business model from sprint-based launches to marathon-style recurring revenue that compounds monthly.

    • The psychology of one-time sales and why they feel like success but don't create security

    • Breaking free from the feast-or-famine cycle that plagues service-based businesses

    • The three transformative benefits of membership models: stability, scalability, and legacy

    • Why recurring revenue acts as a safety net when service contracts dry up

    • How to transition from transaction-focused sales to transformation-focused relationships

    • The compound effect of memberships versus the diminishing returns of repeated launches

    • Building community-driven growth that multiplies impact over time

    • Overcoming the "starting at zero" phenomenon that keeps entrepreneurs stuck

    • The paradox of progress: why slow and steady actually outpaces sprint-based revenue

    • Practical framework for implementing recurring revenue alongside existing services

    Service-based entrepreneurs, consultants, coaches, agency owners, course creators, and digital product sellers who are tired of the constant pressure to find new clients and want to build predictable, recurring revenue. This episode is essential for anyone experiencing revenue volatility, struggling with work-life balance due to constant client acquisition demands, or seeking to create a business model that builds long-term legacy rather than short-term wins.



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    9 mins
  • Ep. 3: Recurring Revenue: How Predictable Income Replaces Entrepreneurial Anxiety
    Dec 29 2025

    Recurring Revenue vs One-Time Sales: How to Build Predictable Income and Escape the Feast-or-Famine Cycle.

    Episode Description.

    Are you trapped in the exhausting cycle of launch, sell, panic, and repeat? Do you celebrate hitting your revenue goals one month, only to wake up 30 days later wondering where next month's money will come from? You're not alone, and this episode reveals the exact solution that transformed how thousands of entrepreneurs build sustainable businesses.

    In this episode, we dive deep into the fundamental shift from one-time sales to recurring revenue models and why this transition is the key to building both financial freedom and peace of mind. Whether you're selling courses, coaching, or digital products, you'll discover why the traditional launch model keeps you anxious and how recurring revenue creates the stability you've been searching for.

    What You'll Learn:

    Discover why one-time sales create short-term highs but long-term anxiety, keeping you stuck in a never-ending cycle of pressure and performance. We break down the psychological and financial impact of constantly starting from zero each month and why "more sales" doesn't equal more peace of mind.

    Learn about the three layers of stability that recurring revenue creates: financial stability that gives you breathing room, time stability that lets you plan around delivery instead of constant selling, and emotional stability that frees up your mental bandwidth for creativity and growth. These aren't just business benefits—they're life-changing transformations.

    Understand the counterintuitive reason why recurring revenue models actually make you money faster than one-time sales, even though they feel slower at first. We explore the compounding effect of subscription-based businesses and why the flywheel model outperforms the launch cycle every single time.

    Get practical insights into what your business looks like when you stop starting from zero every month. Imagine waking up on the first of the month knowing exactly what revenue is coming in, having margin to invest in your business, and serving committed members instead of constantly chasing new customers.

    Key Topics Covered:

    • The biggest lie entrepreneurs tell themselves about revenue and sales
    • Why one-time digital product launches create pressure instead of peace
    • The exact moment of realization that changes everything for overwhelmed business owners
    • How memberships, subscriptions, and retainers transform business stability
    • The real definition of recurring revenue (it's not just monthly payments)
    • Why people actually want transformation over time, not one-time transactions
    • Practical steps to transition from feast-or-famine to predictable income
    • How recurring revenue gives you back your time, mental bandwidth, and confidence

    Perfect For:

    This episode is essential listening for online course creators, coaches, consultants, digital product sellers, membership site owners, and any entrepreneur tired of the revenue rollercoaster. If you've ever felt the stress of wondering where next month's money will come from, or if you're ready to build a business model that compounds rather than resets, this episode provides the framework you need.


    You'll Learn: recurring revenue, membership business model, subscription business, feast or famine cycle, predictable income for entrepreneurs, online business stability, passive income strategy, digital product sales, course creator income, entrepreneurial anxiety, sustainable business model, monthly recurring revenue, business transformation, entrepreneur mindset


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    9 mins
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