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Merger She Wrote ®

Merger She Wrote ®

Written by: Paloma Goggins
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About this listen

Merger She Wrote is a podcast for business owners looking to scale, sell, or transition their companies.

Each episode unpacks the strategies behind successful exits, the pitfalls to avoid, and the steps to maximize value. Featuring expert insights and real-world case studies, this podcast helps you navigate the complexities of M&A with confidence.

Whether you're planning your next move or just starting to think about the future, Merger She Wrote gives you the knowledge you need to make informed decisions and build a business buyers want.




© 2025 Merger She Wrote ® Economics
Episodes
  • EP 21 | Lessons from a Writer on Building and Exiting a Successful Community

    EP 21 | Lessons from a Writer on Building and Exiting a Successful Community
    Dec 30 2025

    How to build a sellable online business with community growth, membership retention, and solid KPIs.

    Carol Tice joins Paloma Goggins to share how a $25/month writing community became a business buyers wanted—even during the first COVID winter. She breaks down the steps that made it exit-ready: clean numbers, focused offerings, documented SOPs, and systems that didn’t rely on her daily.

    From managing churn and LTV to handling due diligence and avoiding fake buyers, Carol reveals the practical moves that turn an online community into a valuable asset. Post-sale, she shares her blueprint for sustainable growth and high-touch member engagement.

    Press play to learn how to build, scale, and sell an online business with confidence.
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    48 mins
  • EP 20 | What Does Horsemanship Teach About Risk in Business Acquisitions?

    EP 20 | What Does Horsemanship Teach About Risk in Business Acquisitions?
    Dec 16 2025

    How to buy a business smarter using M&A due diligence, negotiation strategy, and real-world deal discipline.

    Chesney Reeves of Nocturnal Legal joins Paloma Goggins to connect horse trading lessons to buying companies. From vet checks to quality of earnings, “as is” sales to reps and warranties, she shows how the same rules apply in the barn and the boardroom.

    You’ll learn how to set a real budget, write a clean LOI, manage risk with insurance, negotiate without deal fever, and integrate with steady 1 percent improvements. Fit matters. Stewardship matters. Walking away is a strength.

    Press play to sharpen your acquisition strategy, negotiate with confidence, and buy without regrets.

    Follow the show and share this episode with a dealmaker.
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    41 mins
  • EP 19 | What’s the Key to Scaling and Exiting a Business Successfully?

    EP 19 | What’s the Key to Scaling and Exiting a Business Successfully?
    Dec 2 2025

    How to build a business that attracts investors, scales, and exits successfully.

    Scott Schwab, entrepreneur and author, joins Paloma Goggins to share his journey from creating a business plan course to accrediting a new school and launching a transparent CBD brand. He explains how documenting processes, proving outcomes, and building trust early makes any startup more fundable and resilient.

    Scott also dives into partnerships, governance, and exit strategies, plus practical lessons on product integrity and scaling operations.

    Press play to learn how to structure, grow, and sell your business with confidence.
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    54 mins
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