Meta VR, AR & The Future of Marketing

Passion Plus Mathematics Podcast –

In this episode, I geek out over my favourite tech of last year—the Meta Ray-Ban Smart Glasses—and discuss how Meta’s renewed investment in the metaverse will shape the future of marketing.

• AI-powered with built-in speakers, LED flash, and voice notifications (mine has Judi Dench’s voice!).
• Prescription lenses with a blue light filter—functionality meets style.
• Great for content creation—hands-free photos and videos for a true POV experience.
• Cost around £500 but worth every penny.

• Meta is pouring billions back into the metaverse, meaning VR and AR marketing will grow.
• Virtual meeting rooms could include customizable environments—imagine a boardroom with branded drinks, billboards, or even a virtual McDonald's ad outside the window.
• AI-driven product placement will make digital spaces fully monetized for advertisers.

• Push notifications via smart glasses: As you walk past a McDonald's, a pop-up could offer you a discount on a new menu item.
• Theme parks like Alton Towers already use smartwatch alerts for queue times and food offers—expect this to expand to AR glasses.
• Local businesses can leverage AR ads—imagine customers getting exclusive in-store discounts just by walking past.

• AI is already capable of helping businesses dive into VR and AR marketing.
• Virtual meeting rooms & Zoom avatars could make digital networking more immersive.
• Meta and other platforms will monetize AR glasses by integrating ads directly into our field of vision.

• As a consumer, all these ads might be annoying. As a marketer, the opportunities are massive.
• My Ray-Bans let me capture real moments, like my daughter’s first steps, without holding a phone—it’s truly next-level tech.
• If you’re thinking about starting a podcast, fun fact: If you reach 21 episodes, you’re in the top 1% of all podcasters globally!
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Want to geek out on this more? Drop a comment, and let’s talk smart tech, VR, and marketing!