Late last year, streaming music service Spotify gave podcasters the chance to blend published music into their shows. Spotify’s podcast creation tool, Anchor, lets creators embed songs from the streaming service’s vast library of music.

While there are hundreds of services offering royalty free music for pods, only shows as popular as This American Life can afford to license commercial tracks.

One of the best examples of these new blended podcasts is the Australian hip-hop podcast, A1: The Show.

Hosts Jade Le Flay and Jazmine Nikitta, two Australian hip-hop podcasters and djs, are joined by producer and co-host 24 Karat Kev. A1: The Show is based on a playlist of the same name that highlights the most played hip hop tracks in Australia and overseas. While an algorithm chooses the music, humans craft the show around it.

The show’s format follows that of a traditional weekly radio program, with news, interviews and general banter between the tracks; but Nikitta says they try “to stay in the podcasting lane.”

https://www.smh.com.au/culture/tv-and-radio/mixing-mediums-brings-radio-staple-to-podcasts-20210322-p57ctl.html

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Peter Kafka has been speaking to the most important people in media for the last decade.

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Think your podcast is niche? The Mac Admins podcast speaks to a tiny group of professionals each week - it has done for five years now.

The show has gone from a weekly catch up has turned into "some beer money" - thanks to the hosts understanding and communicating with the community.

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In her long career as a journalist, Dr. Fiona Reynolds reported on the Thredbo landslide, interviewed Bruce and Denise Morcombe, who sacrificed their privacy to appeal for help in the search of the son Daniel, and spoke with Rosie Batty, who became the face of change in the move against domestic violence after an unfathomable tragedy.

“I had seen many, many people throughout that time suddenly go from being anonymous to an overnight headline; their lives poured over, their personal lives made public.” says Reynolds.

“And I'd started to wonder whether these people had anything in common, whether there were any similarities, and how their experiences may have differed.

The idea became her thesis, and led her to interviewing ordinary people who became household names in Australia. When her thesis was complete, she knew she wanted to share these stories.

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Declan Fay has been podcasting for a decade.

in 2021 he is close to celebrating 200 episodes of his podcast The Sweetest Plum, an indie comedy pod.

We also talk about Cross Bread, one of my favourite pods of 2020.

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The host of The Hardest Word was an early adopter of the podcast medium, creating podcasts Hootville and The Anglican and the Atheist in 2004. He was a young kid with a pocket full of pod-dreams.

Alas the dawn of podcasting's golden age was a decade away and the podcasts withered along with his ego.

Since then Brett has strutted stages as a speaker and emcee. When not basking in the limelight he consults on marketing and communications via his agency Hootville Communications.

He lives with his partner and their wirehaired dachshund Archibald in Melbourne, Australia. Brett feels he is due many more apologies that he is likely to receive. Brett also launched and acts as spokesperson for the global campaign Giving Tuesday Podcasts in 2020 to help promote under-appreciated podcasts.

https://www.thehardestwordpodcast.com

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