Miele AutoDos & PowerDisc: Why the “Subscription” Isn’t the Problem
Failed to add items
Add to cart failed.
Add to wishlist failed.
Remove from wishlist failed.
Follow podcast failed
Unfollow podcast failed
Miele AutoDos & PowerDisc: Why the “Subscription” Isn’t the Problem
-
Narrated by:
-
Written by:
About this listen
In this episode of Steel CodCast, Anthony Fors, President of Steel Cod, sits down with John Beresford, VP of Sales, to unpack one of the most misunderstood features in premium dishwashing: Miele AutoDos with PowerDisc.
AutoDos delivers consistent, precise detergent dosing every cycle, resulting in cleaner dishes, better machine performance, and reduced long-term service issues. But because the system requires Miele’s proprietary PowerDisc detergent, many sales professionals hesitate, worrying it feels like a forced subscription or limitation.
Anthony and John explain why that hesitation is usually projection, not reality. They break down how AutoDos works as a complete engineered system, why consistent dosing matters more than most customers realize, and how premium buyers already accept consumables when there is a clear payoff in performance and convenience.
This episode provides a clear framework for confidently presenting AutoDos without defensiveness, technical overload, or undercutting the value of one of Miele’s strongest differentiators.
New episodes drop Monday through Friday. Follow Steel CodCast so you never miss an episode.