Mind Over Marketing | Episode 11

Within the last few years, the number of podcast listeners have grown by over 60% and podcasts are becoming a great tool for businesses to increase their brand awareness, serve more people at once, and generate additional revenue.

Matthew Creasey, co-owner of Powerhouse Podcasting in Bakersfield, California, walks us through the who, what, when, where, why, and how of podcasting. He discusses questions you need to ask yourself before jumping into the world of podcasting, such as identifying the goals of your podcast, co-host vs. no co-host, show notes, content creation, best podcast equipment and software, recording in a podcast studio, and other things to consider.

Tools for DIY recording and editing suggested in this episode are:

https://www.apple.com/mac/garageband/

https://www.adobe.com/

Focusrite Audio Interface: https://amzn.to/3jsQ5BX

RODECaster Pro: https://amzn.to/37sdayS

XLR mic: https://amzn.to/37mwWfn

https://www.captivate.fm/

Connect with Matthew Creasey and Powerhouse Podcasting at:

https://www.instagram.com/powerhousepodcasting/

https://www.powerhousepod.com/

Thank you for listening!

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

Mind Over Marketing Host, Shannon Lackey, shares some exciting news about Instagram Insights. Instagram has updated Insights to allow you to access more detailed data than before which will allow you to better analyze the performance of your social media content for Instagram and what changes you may need to make, or what practices you should continue in your marketing efforts, to better connect with your target market.

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

You can also visit us at https://bridgesocialagency.com.

Thanks for listening!

Host, Shannon Lackey, sits down with Top Real Estate Agent, Cindy Fernandez. Cindy is a powerhouse when it comes to marketing through social media and has leveraged modern technology to help drive business which has led to her being a top agent in Tulare County in California, the top agent at Century 21 Jordan Link, and ranked within the Top 250 agents in the nation for the National Association of Hispanic Real Estate Professionals (NAHREP).

Some of the best practices Cindy shares includes how she maintains her database and stays connected to them, event marketing through social media, consistency with stories, brand consistency, and more. She has truly become a micro-influencer with her community and is a great example of how having a marketing plan and working it consistently can make a big impact in your business.

Connect with Cindy at:

https://www.instagram.com/cindyfernandezgroup

https://www.tiktok.com/@cindyfernandez_

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

Thanks for listening!