Can you effectively create content without being connected to the product and customer? In this episode, I talked with Rish Bhandari, CEO at Content Beta, on the differences (and similarities) between content and product marketing. In our discussion, we cover: why product marketers can create powerful content, instances where it makes sense for content and product marketing to be on the same team, and why "T-Shaped" marketers are often the most successful

To hear more from Rish, you can hear him as the host of the Product Marketing Show, produced by Content Beta.

Do you need a survival guide to market in a scale up? In this episode, Tom Lloyd, VP of Marketing at SEDNA, breaks down the paradox of marketing at a scale up - having to do more with less and why many decisions aren't as 'either/or' as they seem, but can be 'both/and'. Also covered: Why you need to balance proactive strategies with reactive tactics to be effective, and keys for predicting where marketing strategies and tactics may fail before they do.

This episode is for any marketers who feel like they're trying to do the impossible with the resources they have.

Can you love a product so much that you market it?

In this episode, Nick is joined by Erik Mansur, VP of PMM at Crayon, to commiserate and share best practices over their experiences joining marketing leadership at companies after having used the product. They cover the pros and cons of having user empathy coming into a marketing role, the double-edged sword of assuming that other users are just like you, and examples of messaging a traditionally 'nice to have' product to a 'must have' product during a recession

If you like this episode and care about seeing how your competitive program measures up to the rest of the indsutry, check out the Crayon Competitive Program Grader at https://crayon.co/competitive-program-grader