In this podcast episode, we dive into the journey of creating a business that genuinely serves you—not the other way around. For so many entrepreneurs, their business can feel like a demanding child, consuming all their time, energy, and mental bandwidth. But imagine a business that aligns with your life and supports your personal goals, giving you freedom instead of stress. That's the transformation we're exploring today.

I'll walk you through my top 3 strategies for building a business that fits you—one that's designed around your needs, desires, and lifestyle. Through these tips, you'll learn to:

1. Define Your Vision: Get clear on what you want from your business, so it aligns with the life you envision.
2. Align Your Offerings: Tailor your products or services to meet this vision, creating offerings that allow for freedom, flexibility, and scalability.
3. Master Selling with Purpose: Develop sales strategies that attract the right clients, giving you a profitable business that doesn't drain you but fuels your passion and lifestyle.

If you're ready to take this a step further, connect with me on Instagram @jennidonato and DM me the words "Business Supports Me," and I'll personally add you to the waitlist for my exclusive workshop, where I'll break down exactly how I built a business that could keep running smoothly even when life threw me a curveball. You'll get insights on how to step back when you need to and still sustain the income and freedom you deserve.

If you run a business by yourself, you quickly discover you need to be an expert in everything, from delivery and finance to marketing and sales.

The only alternative is to outsource what you DON'T want to do, so you can focus on what you DO.

However, both of these options have their pros and cons.

So today I chat with Rebecca of Digital Marketing Vibes about how to develop the right Digital Marketing Strategy for YOU and then how to know when you're ready to outsource it so you can focus on pushing your business forward.

I ask her about the common challenges facing business owners when they do their own marketing, while also covering what happens if you outsource your marketing too soon...

... (spoiler, you don't get the results you want, leaving you asking yourself whether it's your product/service or the marketing agency / social media manager and having to try to figure it out again on your own!)

We also cover how to keep your marketing simple but effective and what you need to do BEFORE you outsource.

And if you want to connect with Rebecca, you can find her at www.instagram.com/digitalmarketing.vibes/