Today we’re joined by Amy Williams, Founder and CEO of Good-Loop, the Good Engagement Platform that uses 'good' to unlock better performance from paid media campaigns. Join us to learn how Amy is driven by the challenge of making something good make sense, why she believes the optimal way to do more good is by working within the systems and leveraging the scale and reach of large companies & why it’s important to understand how the person you’re selling to gets paid. Amy brought us Sheba’s Hope Reef campaign to analyze live using our criteria.

Follow Amy & Good-Loop on LinkedIn, and check out Good-Loop’s website to learn more.

RESOURCES + LINKS:

• Nature Valley partnership with the National Parks Foundation: https://www.naturevalley.com/nationalparks

• Sheba "Hope Reef"

• Sheba Hope Grows Initiative: https://www.shebahopegrows.com/

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Mike Hower, sustainability communication and reporting expert, author, podcast host, and founder of Hower Impact. Join us to learn about Mike’s 4 C’s of effective sustainability communication, how he fell into working in PR, and why he’s calling for courageous sustainability communication.

Follow Mike on LinkedIn, pick up a copy of Sustainability Storytelling, and subscribe to his substack The Sustainability Story.

RESOURCES + LINKS:

• Mars Sustainability Plan: https://www.mars.com/sustainability-plan/healthy-planet/net-zero-2050
• Sustainability Storytelling: https://howerimpact.com/sustainability-storytelling

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re getting nostalgic for simpler times with Pinterest, getting REAL with aerie, and covering the many ways cancer prevention is being addressed from big pharma (Cologuard and Abbvie) to nonprofits (Cancer Support Community and Gilda’s Club).

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

• Pinterest: “How did they do it?”, Pinterest Impact
• Aerie: “100% Aerie Real with Pamela Anderson”, anti-AI pledge, Aerie Real Foundation, Aerie events
• Cancer Support Community x Gilda's Club "CSC-867-5309"
• Cologuard "The 2nd Talk"
• Abbvie "Striking Out for Cancer"

Nonprofits & Foundations:

• Cancer Support Community/ Gilda’s Club
• Youth Mental Health Corps
• Hidden Healing Fund
• UNICEF Global Coalition for Youth Mental Health
• Racing for Children’s

Episodes referenced:

• Episode 50: Creative Conversations with Kim Chappell

• Episode 4: July round up - Stella Artois, Barbie + Smartsheet

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.