In this episode of A Minute with Maxwell: Mission in Motion, host Heather Maxwell sits down with Rebecca Greenberg, a bioethicist, nurse consultant, and founder of Greenberg Consulting, to explore the often hidden reality of moral distress in healthcare, especially in nursing and long-term care.

Rebecca explains how she transitioned from bedside nursing into bioethics, driven by her early fascination with big philosophical and ethical questions. She shares a powerful story from her time as a nurse caring for a terminally ill patient whose family was not ready to choose a palliative care path, leaving staff to deliver aggressive treatment they felt was causing more harm than good.

Together, Heather and Rebecca unpack:

• What is moral distress?
• How moral distress shows up in long-term care
• Moral distress and Medical Assistance in Dying (MAID)
• Moral distress vs. burnout
• Staffing shortages, system pressures, and moral distress
• What organizations can do: supports that actually help
• Self-care, boundaries, and realistic expectations
• Hope, moral resilience, and culture change
• Advice to nurses and care professionals

Website: greenbergconsulting.ca

Social: Search Greenberg Consulting on Instagram or LinkedIn

About Maxwell Management Group

This podcast is brought to you by Maxwell Management Group, a national executive search and education firm specializing in the continuing care sector. For nearly two decades, they’ve partnered with organizations to build values-driven leadership, vibrant workplace cultures, and purpose-led employer brands.

Learn more: maxwellmanagementgroup.com

In this episode, host Heather Maxwell sits down with Jeff Renaud, a passionate leader in long-term care who is on a mission to inspire the next generation of caregivers. Jeff shares why a career in long-term care is both meaningful and rewarding, breaking old myths about the sector being low-paying or limited in opportunity. He explains how leaders can transfer passion to young professionals, helping them see long-term care as a place to grow, contribute, and make a real impact on society. If you’re a young professional, student, or healthcare leader curious about long-term care careers, this conversation will open your eyes to the possibilities.

Keywords: long-term care, long-term care careers, senior care, leadership in healthcare, young professionals, healthcare careers, caregiving, meaningful work, healthcare leadership, career advice, Jeff Renaud, Heather Maxwell

00:00 – Introduction to Heather Maxwell and guest Jeff Renaud
01:00 – Why Jeff is passionate about long-term care
03:00 – What leaders can do to inspire young professionals
06:00 – Is long-term care still “low paying”? Debunking old myths
09:00 – Meaningful careers: making a real impact in society
12:00 – Advice for students and young professionals considering long-term care
15:00 – Final thoughts and message to future leaders

In this special Holiday edition of “Mission in Motion: A Minute with Maxwell”, Heather Maxwell brings together the Maxwell Management Group team for a warm, funny, and heartfelt year-end reflection.

From coast-to-coast travel mishaps and wrong-address meetings (with muffin rewards!) to mayoral campaigns, lipstick regrets on Zoom, and the mystery of getting into a Fort Knox–style Airbnb, the team shares real stories behind a year of serving Canada’s healthcare and nonprofit sectors.

You’ll hear from leaders across recruitment, executive coaching, and education as they reflect on:

• What makes Maxwell’s coaching, education, and recruitment approach unique
• How they support new leaders during their first critical months in role
• The importance of alignment, purpose, and culture in long-term care and healthcare organizations
• Personal lessons in resilience, kindness, courage, and connection
• Hopes for the future of people & culture innovation in continuing care

Whether you’re a leader, HR professional, or part of a care team, this episode offers encouragement, insight, and a reminder that behind every strong organization is a team of humans doing their best, with humor, heart, and a Santa hat (or slightly shrunken one).

00:00 – Festive welcome & year-in-review introduction with Heather
03:05 – Jackie on what makes Maxwell’s coaching division unique
04:15 – Supporting new leaders with aligned values & executive coaching
05:10 – Anna’s “lipstick on Zoom” confession & online education vibes
06:45 – Heather on live online classes for new leaders across Canada
07:49 – Catherine’s plot twist: showing up at the wrong address
08:47 – Turning mishaps into lessons (and muffins) in recruitment
09:13 – Thank you to the West Coast team & intro to Daniel
10:24 – Daniel’s big surprise: announcing a run for mayor
12:04 – The BC road trip & the “Fort Knox” Airbnb adventure
15:06 – How Heather met Hillary at a women’s event
15:22 – Hillary’s magic wand: courage, calm, and kindness at work
16:32 – Leading with empathy and compassion in people & culture
17:17 – Sponsor segment: About Maxwell Management Group’s mission
18:51 – Welcoming Laura: the power of executive coaching
20:25 – Continuity of care for leaders and organizations
22:38 – Setting up leaders for success in their first 30–180 days
24:33 – Coaching real-world challenges: change, policies, and pets at work
27:27 – How Laura knows coaching is working
29:12 – Leaders embracing coaching as a tool, not a test
32:54 – Charlyn’s reflections on growth, mentorship, and impact
35:31 – Janice’s year as an advent calendar & Swiss army knife
37:27 – The joy of relationships with clients and candidates
39:05 – Heather’s closing reflections & gratitude for 18+ years in business

Learn more about Maxwell Management Group’s executive search, coaching, and education services:
👉 https://maxwellmanagementgroup.com