In this episode, I speak to Ben Weber, formerly VP of ML at RZR, to pull back the curtain on the AI and infrastructure powering modern mobile advertising. While many marketers view AI as "plumbing," Weber explains why understanding what happens in the data center is critical for performance, reliability, and cost-efficiency.

The discussion dives deep into the strategic advantages of on-premise infrastructure, the transition from legacy systems to advanced deep learning frameworks, and how generative models are revolutionizing app onboarding. Weber also deconstructs common industry myths, arguing that complexity doesn't always equal profitability and that "set it and forget it" AI is a dangerous oversimplification in a competitive landscape. Whether you're a UA lead or a Head of Growth, this session provides a practical checklist of questions to ask your partners to ensure your AI stack is truly built for sustainable growth.

Chapters:

00:00 – Predicting Conversions in Mobile Advertising

01:30 – Why Marketers Should Care About Infrastructure

03:15 – Leveraging Generative Models for App Onboarding

07:20 – The Hidden Benefits of On-Premise Data Centers

09:20 – Speed and Latency: The 120ms Threshold

13:15 – Myth #1: Is Deep Learning a "Solved" Problem?

16:00 – Myth #2: Complexity vs. Profitability

18:55 – Myth #3: The Dangers of "Set It and Forget It" AI

24:10 – Building the "Trust Layer" for Reliable Pacing

27:45 – Checklist: 3 Questions for Your AI Partner

Subscribe for More

⚡On Point Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7020756661006925824

⚡Spotify: https://open.spotify.com/show/5yFF2InbeIgkIRcxvDy3jm

⚡Apple: https://podcasts.apple.com/us/podcast/the-groove/id1585861460

Let's Connect

⚡ LinkedIn - https://www.linkedin.com/in/peggyannesalz

⚡ Instagram - https://www.instagram.com/peggyannesalz

⚡Website - https://www.mobilegrove.com

"Do you know what Cherry Blossom jeans and Coach have in common?" For Caden Cox, Influencer/Creator Marketing at CreatorIQ it's the secret sauce to the next decade of marketing: authentic human connection.

In this high-energy conversation, Caden, a former influencer turned business development powerhouse at CreatorIQ, breaks down why traditional advertising is "washing away" for the next generation of consumers. From his roots on a chicken farm in Centerville, Texas, to the main stages of the POSSIBLE event, Caden brings a unique, personal perspective on how brands like Adobe and PepsiCo are winning by ditching the script and embracing creator liberty.

Discover how CreatorIQ acts as a full "operating system" for brands to manage thousands of creators, why a nano-influencer with 20,000 followers can drive more sales than a macro-celebrity, and how to maintain a human soul in the age of AI.

Chapters

00:00 – The Gen Z Takeover: 30% of Consumers by 2030

02:14 – CreatorIQ: The Operating System for Influencer Marketing

03:10 – Benchmarking: How to Track Your Competitors' Share of Voice

07:33 – Micro vs. Macro: The "Cherry Blossom Jeans" Authenticity Test

10:34 – Why Brands Must Grant Creative Liberty to Win Trust

14:40 – AI in the Ecosystem: Why Human Connection is Still the End-All

Subscribe for More

⚡On Point Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7020756661006925824

⚡Spotify: https://open.spotify.com/show/5yFF2InbeIgkIRcxvDy3jm

⚡Apple: https://podcasts.apple.com/us/podcast/the-groove/id1585861460

Let's Connect

⚡ LinkedIn - https://www.linkedin.com/in/peggyannesalz

⚡ Instagram - https://www.instagram.com/peggyannesalz

⚡Website - https://www.mobilegrove.com

Explore the future of contextual video advertising with Bradford Quinn from Kerv AI. Moving beyond generic AI labels, this discussion dives into how "pixel-edge" metadata analysis allows publishers and brands to identify and monetize specific, high-value moments within both long-form and live video content. Learn how this technology improves brand favorability by matching products to real-time content, like identifying specific earrings in a scene, without compromising user privacy. From brand safety in live feeds to creating frictionless shopping experiences via QR codes and pause screens, discover how precision context is transforming the viewer experience and opening new revenue lanes for the entire ad ecosystem.

Chapters

00:00 — The Power of Pixel-Edge Metadata

02:54 — Monetizing Content Moments at Scale

04:19 — Product Matching and Precision Context

05:03 — Real-Time Safety in Live Video

07:48 — Beyond Personalization: The "Magic Moment"

10:52 — Elevating the User Experience

How to balance precise messaging with non-intrusive formats like QR codes and pause-ads to keep the viewer experience frictionless.

Subscribe for More

⚡On Point Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7020756661006925824

⚡Spotify: https://open.spotify.com/show/5yFF2InbeIgkIRcxvDy3jm

⚡Apple: https://podcasts.apple.com/us/podcast/the-groove/id1585861460

Let's Connect

⚡ LinkedIn - https://www.linkedin.com/in/peggyannesalz

⚡ Instagram - https://www.instagram.com/peggyannesalz

⚡Website - https://www.mobilegrove.com