Yes, this episode starts with how he filled a real estate event with 90 people without paid ads or email. But that’s just the surface.

In this conversation, we go deeper into:

• Why community beats cold outreach in today’s market
• How mindset, visibility, and authenticity drive real growth
• What most agents get wrong about events, content, and social media
• Why documenting your journey works better than “perfect” marketing
• How leadership and culture attract both clients and agents
• What it looks like to build an organization—not just a team

Jonathan shares how networking, local involvement, and consistent presence have become his unfair advantage—and why attention, not leads, is the real currency in real estate right now.

This isn’t a highlight reel.
It’s a behind-the-scenes look at how momentum is actually built.

If you’re a real estate agent or team leader who feels stuck chasing leads, struggling to stand out, or unsure how to grow in a noisy market, this episode will change how you think about marketing and growth.

Because the agents winning right now aren’t doing more—they’re doing things differently.

🔑 Big idea from this episode:

When people know you, trust you, and feel connected to you, growth stops being forced.

If this episode resonated:

• Subscribe for real conversations about real estate marketing
• Share this with someone building a team or personal brand
• Drop a comment with what stood out most

You can find Jonathan on Instagram at:
https://www.instagram.com/jonathanpitallo/

Most listing videos don’t fail because the house isn’t great.
They fail because agents make one mistake that kills their reach before anyone even sees the home.

In this episode, we break down what’s actually happening to listing videos in 2025—and why doing what “everyone else does” is quietly hurting your visibility, your credibility, and your ability to attract future sellers.

We’re sitting down with one of Kansas City’s top real estate media providers, Jordan Wyatt Ashley, to pull back the curtain on what works, what doesn’t, and what agents consistently get wrong when it comes to listing video and marketing.

You’ll learn:

• The difference between selling the house vs. selling your expertise
• When vertical video wins—and when horizontal still matters
• Why posting a listing video once is a massive waste of good media
• The 60/30/10 rule that keeps your personal brand from becoming repetitive
• The simplest upgrade most agents ignore that makes DIY videos look professional

Here’s the truth: photos sell the home.
-Video sells the agent.

If your listing videos feel polished but aren’t creating momentum, reach, or conversations, this episode will show you exactly what to fix, what to stop doing, and how to make your next listing work harder for your brand.

Connect with Jordan:
Website: https://www.jordanwyattashley.com/
Instagram: https://www.instagram.com/jordanwyattashley/

📍 Connect with Kevin Mochel
Website → www.modernrealestatemarketing.com
Facebook → www.facebook.com/modernrealestatemarketingforagents
Instagram → www.instagram.com/modernrealestatemarketing/
Podcast → Modern Real Estate Marketing

🎙️ Hosted by Kevin Mochel — Modern Real Estate Marketing Podcast
📍 Recorded at 180 Your Marketing Studio, Overland Park KS

#RealEstateMarketing
#ListingVideos
#AgentBranding

Real estate agent Rachel Kilmer (@RachTheRealtorkc) went viral on TikTok with nearly 1 million views and built 22,000 followers (80% are local!) - but that's not what made her a top producer.

In this no-BS conversation, Rachel reveals why she pivoted from social media fame to focus on the "unsexy" marketing fundamentals that actually generate consistent business.

What You'll Learn:
✅ Why TikTok worked in 2020 but may not be the answer today
✅ The #1 platform Rachel recommends for real estate agents starting out
✅ How to stay top-of-mind without chasing followers or going viral
✅ The sunk cost fallacy that's killing your marketing budget
✅ Why your website is your most important marketing investment
✅ How to diversify beyond social media with email, CRM, and AI optimization
✅ The simple Instagram Stories strategy that works for agents who hate social media

Rachel shares hard-earned lessons from 5 years in the business, including what she'd do differently, where she wasted money, and how she generates leads from both social media and her sphere of influence.

Perfect for real estate agents tired of gimmicky marketing advice and ready for strategies that actually work.

Connect with Rachel Kilmer
Website - https://rachtherealtorkc.com/

📍 Connect with Kevin Mochel
Website → www.modernrealestatemarketing.com
Facebook → www.facebook.com/modernrealestatemarketingforagents
Instagram → www.instagram.com/modernrealestatemarketing/
Podcast → Modern Real Estate Marketing

🎙️ Hosted by Kevin Mochel — Modern Real Estate Marketing Podcast
📍 Recorded at 180 Your Marketing Studio, Overland Park KS

#RealEstateMarketing #RealtorTips #SocialMediaForRealtors