We explore how modern campgrounds are evolving from simple stopovers into destination experiences that blend reliable Wi‑Fi, family programming, and nature-forward design. Alex shares candid lessons from the GM seat on leadership, team culture, and measuring success beyond the P&L.

• rise of Wi‑Fi as the fourth utility for remote work and homeschooling
• designing destination parks with activities that beat boredom
• balancing unplugged play with connected comforts
• cabins vs RV sites and picking a clear market position
• guest mix, regional travel patterns and average stay lengths
• first‑timer RV education, setup help and safety
• work campers, staffing models and daily GM realities
• community building, kids’ friendships and memorable moments
• leadership lessons on patience, presence and communication
• future‑ready design: spacing, view sheds, trails, water and wellness

Find Hovr here:
gethovr.com

[00:00:00] Welcome And Guest Background
[00:05:20] Why Camping Hooks People
[00:12:58] Destination Vs. Jump-Off Parks
[00:19:05] Who Visits And How Long They Stay
[00:24:45] The Fourth Utility: Reliable Wi‑Fi
[00:29:34] A Day In The Life Of A GM
[00:36:06] Leadership Lessons In The Outdoors
[00:39:10] Designing Tomorrow's Ideal Campground
[00:45:30] Closing And Subscribe CTA

What if your hotel website felt like a concierge instead of a maze? We sit down with Thibault Selderslagh, co-founder of For Digital Sakes, to explore how luxury brands turn story, video, and smart UX into direct bookings. From cinematic homepages to no-fluff room tours, we break down the content choices that capture emotion first and remove doubt fast.

Thibault traces his path from photographer in Bali to agency leader serving names like Belmond, Bulgari, Rosewood, and The World’s 50 Best. He explains why “digitally mature” teams invest in video across the full funnel: brand films at the top to shape perception, and tightly produced room tours at the bottom to answer make-or-break questions. We compare video to 360 tools, talk attention spans shaped by Reels and TikTok, and show how passive content delivery keeps guests on your site instead of bouncing to OTAs.

If you care about hospitality marketing, brand storytelling, UX, and increasing direct bookings, this conversation is packed with practical ideas you can implement now. Subscribe for more Moments That Matter, share this with a teammate who owns your site or content, and leave a quick review to tell us which tactic you’ll test first.

Find Hovr here:
gethovr.com

Find For Digital Sakes here:
www.fordigitalsakes.com

[00:00:00] Intro and Welcome
[00:05:16] Global Roots And Travel Hubs
[00:10:00] Video Room Tours vs 360 Tools
[00:16:03] The Celebrity Suite Video Lesson
[00:20:09] Production Workflow End To End
[00:25:08] Freedom, Workload, And Fit
[00:32:20] Life On The Road And Reset
[00:38:00] Advice To Younger Self
[00:39:15] How To Get In Touch

At just 22 years old, Ed spotted a critical inefficiency in how hotels managed their online inventory—bookings arrived by fax and were manually entered into systems, creating endless headaches for hotels. When his employers dismissed his solution, he quit on the spot in a "Jerry Maguire moment" and launched Easy Yield with just $1,000. Without any software development knowledge, he found programmers on an early version of a freelance marketplace and built what became the industry's first channel management platform, eventually serving 5,000 hotels across 98 countries.

Now as President of Flip To, Ed tackles hospitality's most challenging marketing problems, helping hotels capture guest information from 15% of website visitors (compared to the industry standard of 1%). He offers refreshing insights on why standard e-commerce principles fail in travel marketing—unlike retail purchases that can be easily returned, travel involves significant investment of time and money that cannot be refunded if expectations aren't met.

Find Hovr here:
gethovr.com

Find Flip To here:
www.flip.to

[00:00:00] The Power of Unexpected Mentorship
[00:08:11] From Circuit City to Hospitality
[00:14:26] Starting Easy Yield With $1,000
[00:29:03] The Industry's Content Problem
[00:36:20] Understanding Travel vs Retail
[00:47:20] Knowing Your Audience Is Essential
[00:53:10] Advice for Industry Newcomers