90% of Businesses Fail—Here's the One Thing That Guarantees Yours Won't", Money Talks EP 150

When I sat down with Jennifer Fry, CEO of Appreciated Asset Business Solutions, for my "Money Talks" podcast, I knew we'd be diving deep into why businesses fail. What I didn't expect was how profoundly her insights would reshape my understanding of what drives business success. Let me share with you why mastering sales isn't just important—it's the single most critical factor that determines whether your business thrives or fails.

Here's something that might surprise you: There's one word—SALES. Jennifer put it bluntly during our conversation: “There are zero problems in a business that more revenue cannot solve.” Think about that for a moment. Cash flow issues? More sales. Can’t afford better talent? More sales. Need to expand? More sales.

As someone who's spent decades analyzing investments and helping people build wealth, I can tell you that every metric we use to evaluate a company—earnings per share, book value, market cap—all stem from one fundamental activity: the ability to generate sales. Yet surprisingly, most business owners spend less than 20% of their time on sales activities, according to recent entrepreneurship studies. That's a problem we need to fix.

Why Traditional Sales Methods Are Broken (And What Actually Works)

Jennifer completely disrupted my thinking about sales when she said something that stopped me in my tracks: “I don’t want to sell anyone anything. I don’t want to close anybody.” Wait, what? A sales expert who doesn’t want to close deals.

Here's what she meant: The old-school approach of pushing products and using high-pressure tactics is dead. Instead, Jennifer's approach focuses on education and relationship-building. She explained, "Introduce yourself, educate them, let the conversation organically take place." This isn't just feel-good advice—it's backed by data. According to sales research, relationship-based selling increases customer retention by up to 27% compared to transactional approaches.

Jennifer’s company takes this even further with their third-party endorsement strategy. Instead of having you make cold calls (which have a success rate of only 2% according to sales statistics), her team calls potential clients on your behalf, offering a neutral perspective that builds trust immediately. It’s brilliant because it removes the awkwardness of self-promotion while establishing credibility through third-party validation.

The Pipeline Truth That Will Transform Your Business

One of the most eye-opening moments in our conversation came when Jennifer explained pipeline management. She revealed that your current sales results reflect the work you did three to six months ago. Let that sink in. The struggles you're facing today. They're the result of insufficient sales activity months ago.

More... go to article: https://lynnekitchen.com/jennifer-frye-ep-150/

Jennifer Frye website link: https://vxrworks.click/LEKJFWEB150

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Personalized Q&A, plus what you learn here helps you make smarter money decisions for a LIFETIME.

Why 97% of Entrepreneurs Never Break $100K and How My Guest Ann Carden Changes That.

Money Talks with Lynn Kitchen EP 149

Are you a smart, hard-working entrepreneur who feels you struggle with that glass ceiling of earning $100K or more?

You are not alone!

Here's a statistic that might shock you: According to the Small Business Administration, only 3% of entrepreneurs ever reach six-figure revenue. That means 97% of business owners never break $100,000 in annual income.

Even more troubling? Most are working harder than they ever did when they were employees, but now, it’s for less money and no benefits. Does that describe you?

Why does this happen? My guest today, Ann Carden, shared something that will surprise you! It sure shifted how I think about business success.

The Cookie-Cutter Trap That's Killing Your Business

Ann believes this problem exists because entrepreneurs build a business to pay bills, not one that matches their highest potential as a human being. WHOA!!

Put another way, most of you build to survive, not excel!

Ann has over four decades of experience and has built and sold five different businesses. She told me about a revelation she had early in her consulting career:

"I realized I'm not really working in my expertise. None of this that I'm doing here in their system is my expertise."

This hit me like a lightning bolt. Think about it….are you following someone else's blueprint instead of building on your own unique strengths?

Ann discovered this the hard way. After moving from California to the Midwest and facing limited job opportunities, she started making rabbit dolls that became internationally acclaimed. But when she tried to scale using traditional business coaching methods, she kept hitting walls. The generic systems weren't designed for her specific expertise.

Here's what I've learned as your financial advocate: Most business advice treats everyone the same. It's like trying to wear someone else's shoes – they might look nice, but they'll never fit quite right, and they'll definitely slow you down.

Read more...

https://lynnekitchen.com/money-talks-episode-149/

Don't be part of that statistic. Your expertise is waiting to be unlocked, and Ann and I are here to help you do it.

Ready to discover the expert within you? Let's talk.

Ann Carden Website: https://vxrworks.click/LEKAnn149

Ann Cardens Book: https://vxrworks.click/LEKAnnbook149

Join my Wealth Builder Academy: https://vxrworks.click/LEKWBA

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Sign Up Here for My Newsletter and Receive:

• Lynn’s Free “Money Starter Guide”
• Schedule of “Money Talks” Courses,
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Personalized Q&A, plus what you learn here helps you make smarter money decisions for a LIFETIME.

What’s the one thing that every business wants and needs more of?
Sales!
Top-line revenue greases all the wheels and makes a business hum.
When I sat down with Doug C. Brown for Money Talks, I thought I knew what to expect from another sales expert. Boy, was I wrong.
This man has generated nearly $960 million in sales across more than 350 industries, and what he shared with me will completely change how you think about growing your business.

The Revenue Reality Check That Shocked Me
During our interview, Doug hit me with a statistic that stopped me cold: 97% of companies don't know their ideal buyer profile. Think about that for a moment. Nearly every business out there is essentially throwing darts in the dark, hoping to hit their target customer. No wonder so many entrepreneurs struggle with consistent revenue growth!

"We have to know the business return on investment and the personal return on investment that the ideal right-fit buyer wants," Doug explained to me. This isn't just about demographics or creating a basic customer avatar. This is about understanding the deep emotional and practical drivers that make someone pull out their credit card and say "yes" to your offer.

The Power of Small Changes: Why 1% Matters More Than You Think
Here's where Doug blew my mind. He told me about the compound effect of tiny improvements: "If you take 1% a day and compound it in 70 days, we're at 2x statistically."

As someone who's spent years helping people build wealth through smart financial decisions, this concept immediately resonated with me. It's the same principle I teach about investing – small, consistent actions compound into massive results over time. But I'd never thought about applying it to sales and revenue growth.

Read More: https://lynnekitchen.com/revenue-strategy-thats-changing-everything/

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Money Mentoring Programs
Sign Up Here for My Newsletter and Receive:

• Lynn’s Free “Money Starter Guide”
• Schedule of “Money Talks” Courses,
• Webinars, and Special Events
• Invite to Café of Dreams Events
• Links to Videos
• Podcast/Radio Notices

Personalized Q&A, plus what you learn here helps you make smarter money decisions for a LIFETIME.