More Than Execution (EP 3)
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About this listen
If all you have is execution, you are competing on price, and that is a race no one wins. As video and creative production become commoditized, we unpack why strategy, judgment, and decision-making are the real differentiators in modern marketing. Seth challenges what businesses miss when they focus only on output and whether brands are executing too much and thinking too little. Jake and Levi break down what it takes to move from vendor to true creative partner, why deep industry knowledge creates competitive advantage, and how companies can avoid racing to the bottom in a crowded market.
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