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More Than Real Estate

More Than Real Estate

Written by: Ashley Walker
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About this listen

🎙️ More Than Real Estate is a podcast for real estate agents navigating business, motherhood, and social media—without burning out.

Hosted by Ashley Walker, a mom of two and top-producing agent who closed over $30 million in deals Instagram alone—without paid ads, dancing reels, or cold calls.

This show covers real estate marketing, Instagram strategy, and how to build a business that supports your life—not runs it. You’ll hear unfiltered conversations about content, growth, boundaries, and what it really looks like to be a working mom in real estate today.

📲 Follow Ashley on Instagram @heyashleywalker
🎧 Subscribe for new episodes every week.

© 2026 More Than Real Estate
Economics Marketing Marketing & Sales
Episodes
  • 🎙️ Episode 35: My Story: From 1500 Followers to $14M in Production with over 65,0000 followers
    Jan 20 2026

    🎙️ Episode 35: More Than Real Estate - My Story: From 1500 Followers to $14M in Production with over 65,0000 followers

    In this inaugural solo episode, Ashley opens up about her full journey from digital marketing to real estate, and why Instagram became her most profitable (and fastest) lead source.

    Here's what you'll discover:

    The Path That Led to Real Estate - Ashley shares how a chance phone call during a YouTube break led to a development opportunity, which led to her eventual jump into real estate (and her three failed license attempts). She also reveals what her first broker told her that motivated her forever.

    How 1,500 Followers Turned Into $30M+ in Production - In 2021, Instagram Reels launched and everything changed. She had no ideal client, no messaging strategy, and it was messy. But she kept showing up, figured it out, and scaled her business to close deals from people who had never met her before.

    Why Instagram Is Her Favorite Lead Source - It's one-to-many, not one-to-one. She reaches 4,000+ people in her stories daily while cold calling agents would take hours. Plus, people already know and trust her before the first showing—sometimes they tell her "I feel like I already know you."

    The Time Investment is Shockingly Small - In her heyday of building, she spent 2-3 hours per week on content. Now that she has compound interest working for her (people finding year-old posts), she's down to 1-2 hours weekly. And she knows exactly what to post and why.

    Being a Mom + Entrepreneur is Possible Because of Instagram - Ashley runs multiple companies and is still a priority parent. That's not a flex—it's proof that Instagram can give you back your time if you do it right.

    This Podcast is Different - Two interviews with industry guests per month + two solo teaching episodes per month. Real conversations about real life—not just real estate. She's going to be more vulnerable here than she ever has in 7-15 second content.

    The Real Estate Agents Who Work Hard Still Win - You have to put in the reps. But pair hard work with the right strategy, and results happen fast. This is what Socially Sold teaches.

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    14 mins
  • 🎙️ Episode 34: Money Mindset - Why money isn't bad
    Jan 13 2026

    🎙️ Episode 34: More Than Real Estate - Money Mindset: Why money isn't bad

    In this powerful solo episode, Ashley breaks down her personal relationship with money, inherited from her grandfather's abundance mindset. She explores how family beliefs shape your financial reality, the truth about money energetics, and why holding too tightly to cash actually stops it from flowing to you.

    Here's what you'll discover:

    The Grandfather Effect: How Family Money Narratives Shape Your Future - Ashley reveals the exact moment her money mindset was born, watching her grandfather spend freely without stress. She contrasts this with her husband Mike's scarcity upbringing and how combining two opposite money energetics forced them to find a healthy balance.

    Money Energetics Are Real (And They Work) - Everything is energy and frequency. When you hold money tightly out of fear, it repels abundance. But when you trust that more is coming as you do the work, money flows differently. This isn't magic—it's neuroscience.

    The Guilt Around Making Money as a Woman - Why many realtors (especially women) feel guilty for outpacing their families or partners. How to reframe earning more money as a blessing tool to help others instead of something shameful.

    Hard Work + Visualization = Results - Ashley's not one of those "manifest money from the universe without doing anything" people. You have to put in the reps, do your lead gen, build your business. But pairing hard work with visualization and abundance thinking actually rewires your brain to see opportunities faster.

    Money Is a Freedom Tool, Not Evil - Money isn't the root of all evil. The LOVE of money obsessively can be. Money itself is neutral—it buys back your time, makes life easier, funds vacations with your family, and allows you to bless others. That's it.

    The 10-Minute Visualization Practice - How Ashley visualizes money-related goals (like a new house) by feeling into every detail. She doesn't just think it, she feels what it's like to walk through the door, see the kitchen, experience the freedom. This neurological rewiring happens whether your eyes are open or closed.

    Be Realistic With Your Money Goals - Don't jump from $100k to a million-dollar business in your mind. Increase by 30-50%. Then 50-100%. Let it feel possible so your brain actually believes it and works toward it.

    Money Likes a Place to Go - Her and Micah's golden rule: money needs direction. Create a budget, reverse engineer your goals, decide where every dollar goes. When money has a purpose and a home, it flows better and builds faster.

    Rebuild Your Money Story - Identify your first money trauma or belief. Was there a field trip you couldn't afford? Did you grow up paycheck to paycheck? Once you identify it, you can rewrite it so your kids (and your business) don't inherit the same blocks.

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    25 mins
  • 🎙️ Episode 33: Vision Boards & Goal Setting for 2026
    Jan 6 2026

    🎙️ Episode 33: More Than Real Estate - Vision Boards & Goal Setting for 2026

    In this solo episode, Ashley breaks down her 10-year tradition of vision boarding—moving past the "woo-woo" to explain the neuroscience of repetition and why cutting out magazine pictures isn't enough without the "reps." She shares her personal strategy for creating a board that actually rewires your brain to spot opportunities and hit massive goals in the new year.

    Here's what you'll discover:

    The "Aesthetic Girly" Strategy: Why your vision board needs to be visually appealing (think custom Canva prints and high-quality markers) to actually trigger your brain to pay attention—and why generic magazine cutouts might not be enough.

    The Toilet Room Technique: Ashley's unconventional placement strategy that ensures she sees her goals multiple times a day (literally every time she uses the restroom) to rewire her neurotransmitters through constant repetition.

    Vague Goals vs. Specific Targets: Why writing "sell more houses" is a recipe for failure, and how to reverse engineer specific numbers (like "10 clients at $3M") to make your vision board attainable rather than just a wish list.

    The Steph Curry Analogy: Why visualization without action is useless. Ashley explains that you can't just manifest a 3-pointer—you have to put in the "reps" and practice the trade to earn the results you see on your board.

    The Reality Behind the Highlight Reel: A look back at Ashley and Micah’s early days mowing 30 yards a weekend, proving that the "dream life" on the vision board is built on the back of unglamorous, consistent hard work.

    Business AND Life: Why your board shouldn't just be production numbers—the importance of including mental health, family vacations, and personal milestones (like a new baby) to build a well-rounded life, not just a bank account.

    Neuroscience Over Magic: Understanding that vision boards aren't just spiritual fluff—they are a data-backed tool for preconditioning your brain to identify the path to your goals, provided you're willing to walk it.

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    22 mins
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